Yasaman Kamyab Hessary
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Yasaman Kamyab Hessary

To Boost Engagement, News Orgs Need to Reconsider the Click

Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.

Researchers: Yayu Zhou, Bobby J. Calder, Edward Malthouse and Yasaman Kamyab Hessary

April 1, 2022

Marketing