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Introducing Insight Unpacked, Season 2 - American Healthcare and Its Web of Misaligned Incentives | Listen Now

Yingkang Xie

Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention

Louder, busier commercials are the new norm. And they seem to be working.

Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla

August 1, 2022

Marketing