Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Aparna Labroo, Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev, Michal Maimaran and Yuval Salant
December 6, 2019
So why do so many people keep buying them?
Researchers: Jose Miguel Abito and Yuval Salant
October 3, 2019
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Researchers: Alexander Chernev, Rima Touré-Tillery, Michal Maimaran, Yuval Salant, David A. Matsa and Nancy Qian
June 4, 2019
Here’s a counterintuitive way to make carrots more “yummy.”
Researchers: Michal Maimaran and Yuval Salant
May 3, 2019
The reason has less to do with planes and airport logistics than a strategic move by airlines.
Researchers: Dennis J. Zhang, Yuval Salant and Jan A. Van Mieghem
November 6, 2018
A look at whether celebrity endorsements matter, why the top spot on a ballot is coveted, and more election research from Kellogg faculty.
Researchers: Craig Garthwaite, Angela Y. Lee, Yuval Salant, Georgy Egorov and Jörg L. Spenkuch
October 30, 2018
Why humans can’t seem to make the “right” choices
Researchers: Yuval Salant
July 2, 2012