Take 5: How to Be a Savvy Holiday Shopper
Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant
December 6, 2019
No, Extended Warranties Are Usually Not Worth It
So why do so many people keep buying them?
Researchers: Jose Miguel Abito and Yuval Salant
October 3, 2019
Take 5: The Psychology of Healthy Eating
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Researchers: Alexander Chernev, Rima Touré-Tillery, Michal Maimaran, Yuval Salant, David A. Matsa and Nancy Qian
June 4, 2019
Want Your Kids to Eat More Healthy Food? Offer Them Less.
Here’s a counterintuitive way to make carrots more “yummy.”
Researchers: Michal Maimaran and Yuval Salant
May 3, 2019
Attention Passengers: Your Next Flight Will Likely Arrive Early. Here’s Why.
The reason has less to do with planes and airport logistics than a strategic move by airlines.
Researchers: Dennis J. Zhang, Yuval Salant and Jan A. Van Mieghem
November 6, 2018
Take 5: Election Rules and Campaign Tactics That Sway Voters
A look at whether celebrity endorsements matter, why the top spot on a ballot is coveted, and more election research from Kellogg faculty.
Researchers: Craig Garthwaite, Angela Y. Lee, Yuval Salant, Georgy Egorov and Jörg L. Spenkuch
October 30, 2018
July 2, 2012
First Among Equals?
Prime ballot position improves a candidate’s chances of winning office.
Researchers: Marc Meredith and Yuval Salant
October 1, 2010