Yuxin Chen
Member of the Department of Marketing faculty from 2009 to 2013
Peeking Inside the Wallet
How much do consumers spend on their credit cards?
Researchers: Yuxin Chen and Joel H. Steckel
November 1, 2012
When Memory Serves
Customers better remember low prices
Researchers: Yuxin Chen, Ganesh Iyer and Amit Pazgal
October 1, 2011