Yuxin Chen
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Yuxin Chen

Member of the Department of Marketing faculty from 2009 to 2013

Peeking Inside the Wallet

How much do consumers spend on their credit cards?

Researchers: Yuxin Chen and Joel H. Steckel

November 1, 2012


When Memory Serves

Customers better remember low prices

Researchers: Yuxin Chen, Ganesh Iyer and Amit Pazgal

October 1, 2011