Kellogg School of Management at Northwestern University
Building Strong Brands

Tue, Feb 27

Saving SeaWorld

It is hard to imagine a brand that has taken more hits than SeaWorld. The company operates twelve theme parks in the United States and is best known for its spectacular shows featuring killer whales, including the star of... More →

Harry Kraemer

Wed, Nov 1

Dean Jacobs

I am rarely at a loss for words, but I am this morning, so I will make this short. Dean Don Jacobs passed away yesterday morning. He was my teacher, my mentor, my colleague, and my friend. I first met... More →