Apr 24, 2012
Dynamic pricing is new trend in ticket sales
Doug Williams, writing for ESPN:
The seat in Section U of the Skyline Deck at Target Field is high above the left-field line and provides a panoramic view of the Minneapolis skyline.
From Seat 1 in Row 5, a Twins fan can watch Joe Mauer rip line drives on the diamond below or gaze into the distance at the downtown highrises.
What’s the price to sit there?
That’s where it gets complicated.
Via professor of management and strategy Thomas Hubbard.
Recommended
Trending
Editor’s Picks
Careers
Podcast: How to Be a Great Mentor
Plus, some valuable career advice that applies to just about everyone.
Marketing
A New Way to Persuade Kids to Drink More Water and Less Soda
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Innovation
How Can Social Science Become More Solutions-Oriented?
A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
Innovation
Buying a Company for Its Talent? Beware of Hidden Legal Risks.
Acquiring another firm’s trade secrets—even unintentionally—could prove costly.
Careers
Take 5: Tips for Widening—and Improving—Your Candidate Pool
Common biases can cause companies to overlook a wealth of top talent.
Innovation
Everyone Wants Pharmaceutical Breakthroughs. What Drives Drug Companies to Pursue Them?
A new study suggests that firms are at their most innovative after a financial windfall.
Careers
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
Healthcare
Video: How Open Lines of Communication Can Improve Healthcare Outcomes
Training physicians to be better communicators builds trust with patients and their loved ones.
Operations
Here’s a Better Way to Schedule Surgeries
A new tool could drive savings of 20 percent while still keeping surgeons happy.
Politics & Elections
Why Economic Crises Trigger Political Turnover in Some Countries but Not Others
The fallout can hinge on how much a country’s people trust each other.
Marketing
Building Strong Brands: The Inside Scoop on Branding in the Real World
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Economics
How the Coffee Industry Is Building a Sustainable Supply Chain in an Unstable Region
Three experts discuss the challenges and rewards of sourcing coffee from the Democratic Republic of Congo.