Apr 4, 2012
Facebook is contagious
Sarah C.P. Williams, writing for ScienceNOW:
To join Facebook or not to join Facebook? You might think the decision depends on how many of your friends are already on the social-networking site. But a new study reveals that it’s not the raw number of friends that matters but rather the types of friends who are signed up. The results are the first to show that groups of friends — rather than friend number — are important to how social trends spread.
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A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
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A new study suggests that firms are at their most innovative after a financial windfall.
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The fallout can hinge on how much a country’s people trust each other.
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Three experts discuss the challenges and rewards of sourcing coffee from the Democratic Republic of Congo.