Feb 23, 2012
The first coupon
Coca-Cola's success is based on marketing and a secret formula, but mostly marketing. So it should come as little surprise that Asa Candler, the man who took Coca-Cola and made it a household name, invented the coupon as we know it. What's widely believed to be the first one is posted above and entitled the bearer to one free Coke. It's a strategy the company uses to this day.