The first coupon
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Feb 23, 2012

The first coupon

By Tim De Chant
The first couponCoca-Cola's success is based on marketing and a secret formula, but mostly marketing. So it should come as little surprise that Asa Candler, the man who took Coca-Cola and made it a household name, invented the coupon as we know it. What's widely believed to be the first one is posted above and entitled the bearer to one free Coke. It's a strategy the company uses to this day.