Kellogg School of Management at Northwestern University

Kimberly Pohl, writing for the Daily Herald and interviewing our own Gad Allon:

“Firms now realize it’s not only about finding the cheapest location, but the cost from the moment of production to delivering it to the customer,” Allon said. “In order to be innovative in the market, it can be significantly more beneficial to have everything located in the same place, or at least the same country.”


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