Kellogg School of Management at Northwestern University

David Stipp, writing for Slate:

At first glance the annual Man vs. Horse Marathon, set for June 9 in Wales, seems like a joke sport brought to us by the same brilliant minds behind dwarf tossing and gravy wrestling. It was, after all, the product of a pints-fueled debate in a Welsh pub, and for years its official starter was rock musician Screaming Lord Sutch, founder of the Official Monster Raving Loony Party. But the jokiness is misleading: When viewed through science’s clarifying lens, the funny marathon is one of the few sports that isn’t a joke.

Via professor of marketing Neal Roese.

Subscribe

Get the latest from Kellogg Insight delivered to your inbox.