2016 Kellogg on Growth
The 2016 Kellogg on Growth Forum is a two-day, immersive experience focused on creating and sustaining growth in today’s business landscape. We hope you enjoy this sampling of research and viewpoint pieces featuring many of the faculty who will be presenting. For more information about attending the conference itself, visit the Kellogg on Growth Forum website.
Strategy
Four Steps to Strategically Grow Your Business
Look beyond the usual suspects to identify your company’s next market.
Michael J. Mazzeo
May 10, 2016
Marketing
Can Neuroscience Make Your Message Stickier?
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz
July 7, 2016
Innovation
What Happens to Innovation When the Financial Incentives Change?
There are ways to split the pie that encourage innovation.
Hans K. Hvide and Benjamin F. Jones
June 6, 2016
Cultivating Trust Is Critical—and Surprisingly Complex
Don’t rely on intuition for something this important.
Kent Grayson
March 7, 2016
Leadership
Is It Really Lonely at the Top?
The surprising links between feeling powerful and feeling connected.
Charleen R. Case, Kyle E. Conlon, Jon Maner, Adam Waytz, Eileen Chou, Joe C. Magee and Adam D. Galinsky
April 4, 2016
Marketing
5 Ways to Authentically Engage Your Customers
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Mohanbir S. Sawhney
April 4, 2016
Data Analytics
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
March 11, 2016
