Best of 2022
We did it! Thank you, readers, for your continued support of Kellogg Insight. Enjoy some of our top stories from 2022, and we look forward to bringing you even more research and ideas in the new year. - Jess Love, Editor in Chief, Kellogg Insight
![sparsely populated office](/imager/clientcontent/273749/0821_Full_Office_Return_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/273749/0821_Full_Office_Return_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/273749/0821_Full_Office_Return_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
Is a Four-Day Workweek Right for Your Company?
There’s a reason more and more organizations are considering this option.
Benjamin Friedrich
March 24, 2022
![research laboratory with men and women scientists](/imager/clientcontent/323055/Full_1022_gender_diverse_lab_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/323055/Full_1022_gender_diverse_lab_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/323055/Full_1022_gender_diverse_lab_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
Gender-Balanced Teams Do Better Work
When it comes to teams of scientists, “men and women are both part of the recipe for success,” according to new research.
Yang Yang, Tanya Y. Tian, Teresa Woodruff, Benjamin F. Jones and Brian Uzzi
September 13, 2022
![person displaying a powerpoint with a halo above infographics](/imager/clientcontent/292938/Full_0122_ethical-leadership_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/292938/Full_0122_ethical-leadership_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/292938/Full_0122_ethical-leadership_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
5 Research-Backed Strategies for Building an Ethical Culture at Work
An annual training session isn’t going to cut it.
Maryam Kouchaki and Isaac Smith
January 5, 2022
![employees encounter obstacles in front of their office](/imager/clientcontent/325270/Full_1022_R2O_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/325270/Full_1022_R2O_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/325270/Full_1022_R2O_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
To Get Employees Back to the Office, Address These 4 Frictions
An innovation expert explains how to meet resistance head-on.
David Schonthal
October 1, 2022
![two people playing chess](/imager/clientcontent/326954/Full_1122_complex_decisions_chess_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/326954/Full_1122_complex_decisions_chess_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/326954/Full_1122_complex_decisions_chess_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Economics
How Experts Make Complex Decisions
By studying 200 million chess moves, researchers shed light on what gives players an advantage—and what trips them up.
Yuval Salant and Jörg L. Spenkuch
November 1, 2022
![woman working on computer that is stacked on books, with small black dog biting one book in the stack](/imager/clientcontent/289490/Full_1221_resilience_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/289490/Full_1221_resilience_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/289490/Full_1221_resilience_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
What the Psychology of Resilience Can Tell Us About Enduring the Pandemic
Plus, what organizations can do to help their employees cope.
Lauren Eskreis-Winkler
February 1, 2022
![Office with manager and well-appointed subordinate cubicle sharing political affiliation](/imager/clientcontent/321791/Full_0922_political_workplace_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/321791/Full_0922_political_workplace_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/321791/Full_0922_political_workplace_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Politics & Elections
Could Your Political Views Stymie Your Career?
From being hired to getting a promotion, new research shows you may be penalized for disagreeing politically with the boss.
Emanuele Colonnelli, Valdemar Pinho Neto and Edoardo Teso
September 1, 2022
![lobby of a healthcare facility](/imager/clientcontent/312230/Full_0622_healthcare_economics_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/312230/Full_0622_healthcare_economics_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/312230/Full_0622_healthcare_economics_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Healthcare
Where Is the U.S. Healthcare Industry Headed?
New business models abound, private equity is expanding, and healthcare workers are hard to find.
David Dranove and Craig Garthwaite
June 21, 2022
![person being raised up by large hands](/imager/clientcontent/322742/Full_0922_social_services_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/322742/Full_0922_social_services_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/322742/Full_0922_social_services_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Policy
The Thorny Challenge of Measuring Success in “Systems-of-Care” Networks
These networks, which help direct people to the medical and social services they need, must tread carefully in choosing which metrics to use in decision-making.
Karen Smilowitz, Michelle Shumate and and coauthors
September 6, 2022
![woman working from home couch with dog](/imager/clientcontent/295153/Full_0222_work_from_home_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/295153/Full_0222_work_from_home_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/295153/Full_0222_work_from_home_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Economics
Covid Hit in an Era of Broadband and Zoom. How Much Did That Help the Economy?
A new study sheds light on the impact of remote work on GDP in 2020.
Janice C. Eberly, Jonathan Haskel and Paul Mizen
February 1, 2022
![smokestacks, wind turbine, solar panel](/imager/clientcontent/315740/Full_0722_ESG_Investing_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/315740/Full_0722_ESG_Investing_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/315740/Full_0722_ESG_Investing_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Finance & Accounting
Jeff Ubben Explains His “Anti-ESG ESG” Investment Strategy
In a recent conversation with Kellogg’s Robert Korajczyk, the hedge-fund leader breaks down his unique approach to mission-driven investing.
Robert Korajczyk and Jeff Ubben
July 12, 2022
![news reporter describes oil spill with NG Energy stock ticker](/imager/clientcontent/326955/FULL_1122_ESG_analysts_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/326955/FULL_1122_ESG_analysts_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/326955/FULL_1122_ESG_analysts_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Finance & Accounting
Investors Are Eager for Accurate ESG Information. Can Financial Analysts Provide It?
Analysts aren’t traditionally steeped in ESG, but they do have deep knowledge of the companies they cover.
Min Pak, Aaron Yoon and Tzachi Zach
November 1, 2022
![](/imager/clientcontent/303525/Full_0422_offshore_profits_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/303525/Full_0422_offshore_profits_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/303525/Full_0422_offshore_profits_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Economics
Why Are U.S. Companies Hoarding So Much Cash?
More than anything else, it comes down to taxes.
Michael Faulkender, Kristine W. Hankins and Mitchell A. Petersen
April 29, 2022
![people in 1967 and 2022 react to advertising](/imager/clientcontent/294346/Full_0122_marketing_evolution_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/294346/Full_0122_marketing_evolution_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/294346/Full_0122_marketing_evolution_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.
Philip Kotler and Alexander Chernev
January 21, 2022
![two people sitting back to back, one reading a digital tablet and the other a paper flyer.](/imager/clientcontent/300796/Full_0322_paper_vs_digital_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/300796/Full_0322_paper_vs_digital_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/300796/Full_0322_paper_vs_digital_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
We React Differently to Paper vs. Digital Requests
Our willingness to act virtuously changes depending on how we’re asked.
Rima Touré-Tillery and Lili Wang
March 8, 2022