Faculty Expertise: Reunion 2017
Kellogg Reunion 2017 will feature many of The Kellogg School's distinguished faculty presenting on topics vital to business leaders. Here is a collection of their research and expertise.
Visit the Reunion homepage for more information.
Marketing
Can Neuroscience Make Your Message Stickier?
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz
July 7, 2016
Leadership
How Self-Reflection Can Make You a Better Leader
Setting aside 15 minutes a day can help you prioritize, prepare, and build a stronger team
Harry M. Kraemer
December 2, 2016
Leadership
Six Tools for Communicating Complex Ideas
Business leaders need to know how to make their information stick.
Mitchell A. Petersen
September 7, 2016
Careers
A DIY Guide to Career Growth
Eight ways to develop your potential—instead of waiting for your manager to take the lead.
Carter Cast
November 3, 2015
5 Strategies for Leading a High-Impact Team
Why “teams are not cocktail parties,” and other words of wisdom.
Leigh Thompson
July 1, 2016
Innovation
Four Ways Innovators Can Use Time to Their Advantage
For creative success, here’s when to hustle and when to reflect.
David Schonthal
January 4, 2017
Entrepreneurship
Finding the Right Partner Can Make or Break Your Startup
A Q&A on why you should “date before you marry” with an entrepreneur who took the plunge.
Benjamin F. Jones and Nicole Staple
February 3, 2017
Marketing
5 Ways to Authentically Engage Your Customers
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Mohanbir S. Sawhney
April 4, 2016
Entrepreneurship
Growing a Company from Startup to Sale
A three-part podcast details how Enjoy Life Foods thrives in a market it helped create.
Linda Darragh, Daniel J. Weinfurter, Joe Dwyer and Scott Mandell
November 2, 2015
Entrepreneurship
Podcast: What Does It Take to Bring an Ambitious Product to Market?
Tips for entrepreneurs on when to shift the finish line.
Kara Palamountain, David Schonthal and Jesse Chang
June 6, 2016
