Faculty Expertise: Reunion 2017
Kellogg Reunion 2017 will feature many of The Kellogg School's distinguished faculty presenting on topics vital to business leaders. Here is a collection of their research and expertise.
Visit the Reunion homepage for more information.
![Neuroscience reveals how to make fear appeals more effective.](/imager/clientcontent/7783/Unknown_1_24b460fa1ebea811277db04848c0c9ae.jpeg 300w, /imager/clientcontent/7783/Unknown_1_827c6770ff3212869f8cd62919d4ad9e.jpeg 150w, /imager/clientcontent/7783/Unknown_1_d790d93e6f5615a6551c6dd7531f3901.jpeg 25w)
Marketing
Can Neuroscience Make Your Message Stickier?
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz
July 7, 2016
![Self-reflection improves leadership over time](/imager/clientcontent/34275/SelfReflection_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/34275/SelfReflection_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/34275/SelfReflection_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
How Self-Reflection Can Make You a Better Leader
Setting aside 15 minutes a day can help you prioritize, prepare, and build a stronger team
Harry M. Kraemer
December 2, 2016
![A business leader communicates complex ideas to a circle of employees.](/imager/clientcontent/7710/PetersenComplex_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7710/PetersenComplex_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7710/PetersenComplex_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
Six Tools for Communicating Complex Ideas
Business leaders need to know how to make their information stick.
Mitchell A. Petersen
September 7, 2016
![illustration of a woman wearing a backpack leaving office cubicle with map unfolded.](/imager/clientcontent/7487/Cast-MeierLeadImg_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7487/Cast-MeierLeadImg_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7487/Cast-MeierLeadImg_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Careers
A DIY Guide to Career Growth
Eight ways to develop your potential—instead of waiting for your manager to take the lead.
Carter Cast
November 3, 2015
![Leadership of a high-impact team requires strategy](/imager/clientcontent/7626/KelloggSpot_ThompsonTeams_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7626/KelloggSpot_ThompsonTeams_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7626/KelloggSpot_ThompsonTeams_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
5 Strategies for Leading a High-Impact Team
Why “teams are not cocktail parties,” and other words of wisdom.
Leigh Thompson
July 1, 2016
![Entrepreneurs can use time constraints to their advantage.](/imager/clientcontent/34439/TimeInnovation_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/34439/TimeInnovation_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/34439/TimeInnovation_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Innovation
Four Ways Innovators Can Use Time to Their Advantage
For creative success, here’s when to hustle and when to reflect.
David Schonthal
January 4, 2017
![Starting a company means finding the right cofounder.](/imager/clientcontent/34644/JonesStaple_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/34644/JonesStaple_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/34644/JonesStaple_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Finding the Right Partner Can Make or Break Your Startup
A Q&A on why you should “date before you marry” with an entrepreneur who took the plunge.
Benjamin F. Jones and Nicole Staple
February 3, 2017
![Engagement marketing means asking how to help your customers.](/imager/clientcontent/7541/Engagement_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7541/Engagement_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7541/Engagement_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
5 Ways to Authentically Engage Your Customers
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Mohanbir S. Sawhney
April 4, 2016
![An entrepreneur faces many routes for startup success.](/imager/clientcontent/8081/podcast_final_1_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8081/podcast_final_1_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8081/podcast_final_1_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Growing a Company from Startup to Sale
A three-part podcast details how Enjoy Life Foods thrives in a market it helped create.
Linda Darragh, Daniel J. Weinfurter, Joe Dwyer and Scott Mandell
November 2, 2015
![setting multiple entrepreneurship goals can improve entrepreneurial strategy outcomes.](/imager/clientcontent/7559/FinishLines_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7559/FinishLines_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7559/FinishLines_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Podcast: What Does It Take to Bring an Ambitious Product to Market?
Tips for entrepreneurs on when to shift the finish line.
Kara Palamountain, David Schonthal and Jesse Chang
June 6, 2016