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Focus on Data Analytics

Measuring the success of a digital advertising campaign.
Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Data science 101 helps a leader understand data analytics.
Data Analytics
Strategy

A Leader’s Guide to Data Analytics Articles

A working knowledge of data science can help you lead with confidence.

Computational social science seeks to use data to uncover universal facts.

The Ultimate Data Set Articles

Computational social science aims to discover universal facts.

data visualization technique best practices
Data Analytics

Data Visualization: More Than Pretty Pictures Articles

Data visualization techniques are integral to memorable and persuasive messaging.

Data scientists are most fulfilled when contributing to company-wide decisions.
Data Analytics
Strategy

5 Ways to Attract and Retain Data Scientists Articles

How directly contributing to the business can help analytics talent thrive.