Focus on Data Analytics
![Measuring the success of a digital advertising campaign.](/imager/clientcontent/7546/FB_measuring_success_03_14_16_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7546/FB_measuring_success_03_14_16_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7546/FB_measuring_success_03_14_16_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Data Analytics
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
March 11, 2016
![Data analytics leader sits moving a graph.](/imager/clientcontent/8028/manager_analytics_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8028/manager_analytics_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8028/manager_analytics_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Data Analytics
Strategy
A Leader's Guide to Data Analytics
A working knowledge of data science can help you lead with confidence.
Florian Zettelmeyer
![data visualization technique best practices](/imager/clientcontent/7503/DViz_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7503/DViz_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7503/DViz_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Data Analytics
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
Steve Haroz, Robert Kosara and Steven Franconeri
May 1, 2015
![Data scientists are most fulfilled when contributing to company-wide decisions.](/imager/clientcontent/7901/datascientist_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7901/datascientist_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7901/datascientist_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Data Analytics
Strategy
5 Ways to Attract and Retain Data Scientists
How directly contributing to the business can help analytics talent thrive.
Eric Leininger