Focus on Data Analytics
Data Analytics
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
March 11, 2016
Data Analytics
A Leader's Guide to Data Analytics
A working knowledge of data science can help you lead with confidence.
Florian Zettelmeyer
May 1, 2015
Data Analytics
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
Steve Haroz, Robert Kosara and Steven Franconeri
May 1, 2015
Data Analytics
5 Ways to Attract and Retain Data Scientists
How directly contributing to the business can help analytics talent thrive.
Eric Leininger
October 15, 2015