Focus on Neuroscience
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Focus on Neuroscience

Moran Cerf joined the faculty of the Kellogg School of Management as an assistant professor of marketing in 2013. His role? To bridge the gap between what neuroscientists understand and what he feels the business world needs to know about the brain.

Read on to enjoy recent examples of expertise from Cerf and other Kellogg faculty on this exciting topic.

Neuromarketing strategies reveal additional insights on consumers.
Marketing

Can Your Business Benefit from Neuromarketing?

When a trip inside the brain is worth it.

Using neuroscience to understand customers can increase ad accuracy by 10%.
Marketing

Can Neuroscience Build a Better Ad?

Brain science has the potential to transform the focus group.