Focus on Neuroscience
Moran Cerf joined the faculty of the Kellogg School of Management as an assistant professor of marketing in 2013. His role? To bridge the gap between what neuroscientists understand and what he feels the business world needs to know about the brain.
Read on to enjoy recent examples of expertise from Cerf and other Kellogg faculty on this exciting topic.
Can Your Business Benefit from Neuromarketing?
When a trip inside the brain is worth it.
November 3, 2014