Kellogg on Entrepreneurship
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Kellogg on Entrepreneurship

Kellogg is committed to helping entrepreneurs achieve success through innovation and new business ventures.

Here, we present a collection of Kellogg faculty research and advice for those looking to make an impact by starting a new company, growing an existing business, or driving innovation at an established organization.

entrepreneurs pitch to venture capitalists for funding
Entrepreneurship

5 Tips for Pitching Your Startup to Investors

“Make your first 30 seconds count,” and other advice from a seasoned venture capitalist.

entrepreneurs develop brand personality and logo
Marketing

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

a car on a gameboard looks for parking.
Entrepreneurship

Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.

The startup had a popular business model and positive press. Its founder explains why it still failed.

An entrepreneur perfects her invention.
Innovation

Sure, Industry Outsiders Can Bring Fresh Ideas. But Are They Better Entrepreneurs?

New insights from a definitive study on what successful startup founders have in common.

Entrepreneurs show ideas to an investor.
Entrepreneurship

4 Qualities Venture Capitalists Look for in an Entrepreneur

A serial investor explains why you need more than just a cool idea.

Entrepreneur in a romper pitches new idea.
Entrepreneurship

Podcast: Why It’s Crucial for Startups to Define Their Identity Early

Plus, dispelling a pervasive myth about successful entrepreneurs.

successful entrepreneurs are most often middle aged
Entrepreneurship

How Old Are Successful Tech Entrepreneurs?

A definitive new study dispels the myth of the Silicon Valley wunderkind.

An entrepreneur sketches her new business.
Entrepreneurship

Three Questions All Aspiring Entrepreneurs Should Ask Themselves

Running your own business isn’t for everyone. Here is how to tell if it is right for you.

Scientific research leads to patents more often that expected.
Innovation

Take 5: Make Your Big Idea a Success

Kellogg faculty share what it takes to find, foster, and sell innovation.

Starting a company means finding the right cofounder.
Entrepreneurship

Finding the Right Partner Can Make or Break Your Startup

A Q&A on why you should “date before you marry” with an entrepreneur who took the plunge.

Ideas are valuable assets for entrepreneurs and startups, so it is critical they get intellectual property protection.
Entrepreneurship

Waiting to Protect Intellectual Property Could Doom Your Startup

Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.

Starting a company means finding the right cofounder.
Entrepreneurship

Take 5: How to Succeed as an Entrepreneur

Advice from Kellogg faculty experts on starting and running your own business.

Entrepreneurs can use time constraints to their advantage.
Innovation

Four Ways Innovators Can Use Time to Their Advantage

For creative success, here’s when to hustle and when to reflect.

A female entrepreneur at work
Entrepreneurship

How to Foster Entrepreneurship in Emerging Markets

A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.

An entrepreneur faces many routes for startup success.
Entrepreneurship

Growing a Company from Startup to Sale

A three-part podcast details how Enjoy Life Foods thrives in a market it helped create.