Recipes for Entrepreneurial Success
We are pleased to share the following collection of articles from Kellogg faculty who specialize in research on spurring innovation and entrepreneurship. Our thought leaders and practitioners share proven strategies and qualities of successful entrepreneurs in this collection prepared especially for Kellogg donors, offering insights on intellectual property, accessing capital, angel investors, and more.
Finance & Accounting
Should Local Governments Be Offering Tax Credits to Angel Investors?
New research casts doubt on whether these incentives actually spur innovation and economic growth.
Matthew Dennes, Sabrina Howell, Filippo Mezzanotti, XinXin Wang and Ting Xu
December 1, 2020
Social Impact
Black-Owned Businesses Often Struggle to Access Capital. Here’s How Financial Institutions Can Change That.
Banks and investors need to redefine creditworthiness, diversify their boards, and think more about social returns.
William Towns
July 20, 2020
Marketing
Entrepreneurs, Don’t Let Branding Become an Afterthought
Start defining your brand strategy on day one. Your future self will thank you.
Neal J. Roese
November 4, 2019
Innovation
Sure, Industry Outsiders Can Bring Fresh Ideas. But Are They Better Entrepreneurs?
New insights from a definitive study on what successful startup founders have in common.
Benjamin F. Jones
December 6, 2018
Entrepreneurship
4 Qualities Venture Capitalists Look for in an Entrepreneur
A serial investor explains why you need more than just a cool idea.
Rick Desai
December 3, 2018
Entrepreneurship
Three Questions All Aspiring Entrepreneurs Should Ask Themselves
Running your own business isn’t for everyone. Here is how to tell if it is right for you.
Justin B. Craig and Leon Schjoedt
July 5, 2018
Entrepreneurship
How Old Are Successful Tech Entrepreneurs?
A definitive new study dispels the myth of the Silicon Valley wunderkind.
Pierre Azoulay, Benjamin F. Jones, J. Daniel Kim and Javier Miranda
May 15, 2018
Entrepreneurship
Waiting to Protect Intellectual Property Could Doom Your Startup
Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.
Mark McCareins and Pete Slawniak
August 3, 2017