Super Bowl Ad Review
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Super Bowl Ad Review

The NFL Super Bowl is one of the most anticipated sporting events of the year.  With millions of viewers watching around the world, advertisers rely on it as a key opportunity to connect with consumers via television and social media.

Read more for insight from Kellogg faculty about best practices related to advertising and follow the Kellogg School Super Bowl Ad Review conversation on Twitter with @InsideKellogg and #KelloggSB.

The Myth of the Perfect Tweet

Strategy meets execution in digital-age marketing.

Using neuroscience to understand customers can increase ad accuracy by 10%.
Marketing

Can Neuroscience Build a Better Ad?

Brain science has the potential to transform the focus group.

Political ads on TV attempt to influence a viewer.
Politics & Elections

To Rally Your Base, Buy Air Time

How political advertising is a zero-sum game.

Spokesthing smiles at man
Marketing

How Much Do You Trust a Talking Raisin?

For some audiences, a “spokesthing” is more persuasive than a spokesperson.

Marketing

Excessive Expectations

How trumpeting your product as the absolute best might set you up for a fall.