Super Bowl Ad Review
The NFL Super Bowl is one of the most anticipated sporting events of the year. With millions of viewers watching around the world, advertisers rely on it as a key opportunity to connect with consumers via television and social media.
Read more for insight from Kellogg faculty about best practices related to advertising and follow the Kellogg School Super Bowl Ad Review conversation on Twitter with @InsideKellogg and #KelloggSB.
Politics & Elections
To Rally Your Base, Buy Air Time
How political advertising is a zero-sum game.
Jörg L. Spenkuch and David Toniatti
January 4, 2016
Marketing
How Much Do You Trust a Talking Raisin?
For some audiences, a “spokesthing” is more persuasive than a spokesperson.
Rima Touré-Tillery and Ann L. McGill
January 4, 2016
Marketing
Excessive Expectations
How trumpeting your product as the absolute best might set you up for a fall.
Jingjing Ma and Neal J. Roese
May 5, 2014