Articles in English

Marketing

Marketing Goes Off-Script

Behind the scenes with three organizations that are successfully engaging customers.

Researchers: Gregory Carpenter, Farhad Manjoo, Matt Simpson and Kathy Button Bell

Healthcare

Why Healthcare Spending Has Slowed

Is the Affordable Care Act getting too much credit?

Researchers: David Dranove, Craig Garthwaite and Christopher Ody

Policy

Does Democracy Curb Corruption?

A clever study investigates the link between where roads are built and who is in power.

Researchers: Robin Burgess, Remi Jedwab, Edward Miguel, Ameet Morjaria and Gerard Padró i Miquel

Leadership

Podcast: Executives, Put On Your Dancing Shoes

How lessons from the arts can help you become a more effective leader.

Researchers: Michelle L. Buck, Stephen Alltop, Jenai Cutcher West and Michael Gold

Marketing

"Nobody Asked for Uber"

Tim Calkins on profitable growth, strong brands, and delighting your customers.

Researchers: Timothy Calkins

Leadership

How Today’s Clergy Are Putting Their Faith in Management Training

Like CEOs, faith leaders face challenges running large organizations in a rapidly changing landscape.

Researchers: Nicholas Pearce, Liz Livingston Howard and Sally Blount

Marketing

Why No One Boasts About Being in the Top 9

Find the right way to tout your ranking.

Researchers: Mathew S Isaac, Aaron Brough and Kent Grayson

Entrepreneurship

Should You Skip the Startup?

The case for entrepreneurship through acquisition.

Researchers: Brad Morehead

Leadership

5 Ways to Motivate Employees

Beyond raises and reviews: Everyday ways to energize your team.

Researchers: Karen Cates

Policy

Can the Private Sector Solve the U.S. Infrastructure Crisis?

Why it may take public-private partnerships to keep our bridges from crumbling.

Researchers: David A. Besanko

Operations

Going Green Can Be Good for the Bottom Line

Sustainable operations and greater growth can go hand in hand.

Researchers: Özge İşlegen

Politics & Elections

To Rally Your Base, Buy Air Time

How political advertising is a zero-sum game.

Researchers: Jörg L. Spenkuch and David Toniatti

Marketing

How Much Do You Trust a Talking Raisin?

For some audiences, a “spokesthing” is more persuasive than a spokesperson.

Researchers: Rima Touré-Tillery and Ann L. McGill

Social Impact

How Hateful Rhetoric Can Create a Vicious Cycle of Dehumanization

The way we feel perceived can have dangerous consequences.

Researchers: Nour Kteily, Gordon Hodson and Emile Bruneau

Leadership

Podcast: Get the Most from Your Newest Team Members

Onboarding advice for organizations big and small.

Researchers: Col. Brian Halloran and Troy Henikoff

Social Impact

The Danger of Dehumanizing Others

People who think other groups are less evolved are more likely to support retaliation against them.

Researchers: Nour Kteily, Emile Bruneau, Adam Waytz and Sarah Cotterill

Data Analytics

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Researchers: Blakeley B. McShane and David Gal

Who Else Is Affected by Activist Investors?

Debtholders are bystanders with a lot on the line.

Researchers: Jayanthi Sunder, Shyam Sunder and Wan Wongsunwai

Operations

A Gentle Nudge Can Increase Participation in MOOCs

Reminders to collaborate benefit students in massive open online courses.

Researchers: Dennis J. Zhang, Gad Allon and Jan A. Van Mieghem

Marketing

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

Researchers: Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi