Kellogg Insight
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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Business leader practices self-reflection with team holding mirrors.
Leadership

4 Steps to Becoming a More Self-Aware Leader

Here’s how to hone your emotional intelligence to benefit your team and your career.

Negative economic news can lead voters to perceive women as less capable candidates.
Politics & Elections

Are Voters Biased Against Female Politicians?

In many cases, no. But economic anxiety can ignite powerful gender stereotypes.

Family business adapts over generations
Organizations

How Family Businesses Can Adapt for the Next Generation

Five tips for staying relevant—and successful—as an “enterprising family.”

AI researchers and scholars of the humanities and social sciences sit at different tables, reflecting the growing gap between their disciplines.
Innovation

AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.

Research shows that the gap between these disciplines is growing, which could make it harder to address social and ethical problems.

When targeted with negative behavior at work, employees are most likely to retaliate.
Organizations

Most Employees Retaliate If They're Slighted at Work

Here’s how managers can break the cycle of office conflict.

A municipality grows within a piggy bank.
Policy

Do High Local Taxes Really Hurt Economic Growth?

Corporate incentives and low tax rates are supposed to make a city more business-friendly. An economist explains why that’s often not the case.

A woman must use self-control in deciding what to eat.
Marketing

Take 5: The Psychology of Healthy Eating

Opting for a salad instead of a steak can be hard. Research from Kellogg can help.

A team with the same players keeps winning together.
Leadership

For Teams, What Matters More: Raw Talent or a History of Success Together?

A study of professional sports teams suggests that one factor is clearly more important, but the best teams combine them both.

A worker helps another worker learn at a computer.
Economics

A Nation’s Wealth May Depend on How Much Its Workers Can Learn on the Job

New research suggests that formal schooling is not the panacea to global inequality that many have long believed it to be.

A star employee brings her whole self to work.
Organizations

Could Bringing Your "Whole Self" to Work Curb Unethical Behavior?

Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.

Toy soldiers and artillery prepare to charge forward on a strategy game board.
Politics & Elections

One Nation Invades Another. What Will Happen Next?

Game theory reveals why some conflicts escalate and others don’t.

Product packages await their brand names.
Marketing

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

a car on a gameboard looks for parking.
Entrepreneurship

Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.

The startup had a popular business model and positive press. Its founder explains why it still failed.

A trader looks at a volatile stock market chart made up of newspaper headlines.
Finance & Accounting

What Causes Stock Market Swings?

Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.

A leader chooses their own path
Careers

Are You Doing the Work You Were Meant to Do?

It’s never too late to forge your own path. Here are four steps.

A woman maintains close connections and friendships throughout her career thus avoiding regret down the line.
Careers

Take 5: How to Kickstart a Successful Career

Young professionals, smart decisions now will open doors for you in the future.

An entrepreneur faces many routes for startup success.
Careers

Podcast: Let Your Purpose Guide Your Career

How to “align your role with your soul.”

Marketing

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

A toddler wants carrots instead of crackers.
Marketing

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

Older and younger employees collaborate.
Careers

In the Hunt for Top Talent, Don’t Overlook Older Workers

A veteran recruiter shares tips on hiring this valuable, and growing, segment of the labor force.

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