Marketing
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Researchers: Mohanbir S. Sawhney
octubre 3, 2019
Organizations
How to Create a Human-Friendly Workplace in an Age of Automation
Three ways humans and machines can work together—to the benefit of organizations and their employees.
Researchers: Adam Waytz
octubre 3, 2019
Economics
No, Extended Warranties Are Usually Not Worth It
So why do so many people keep buying them?
Researchers: Jose Miguel Abito and Yuval Salant
octubre 3, 2019
Careers
Take 5: The Case for Being More Authentic at Work
When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.
Researchers: Maryam Kouchaki, Suzanne Muchin, Brenda Ellington Booth, Brooke Vuckovic, Mohanbir S. Sawhney and Nicholas Pearce
octubre 2, 2019
Careers
Early Career Failures Can Make You Stronger in the Long Run
A study of young scientists who were denied grants provides a striking example of why you should never give up.
Researchers: Yang Wang, Benjamin F. Jones and Dashun Wang
octubre 1, 2019
Finance & Accounting
Is Maximizing Shareholder Value a Thing of the Past?
Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.
Researchers: Carola Frydman, Ravi Jagannathan, Robert Korajczyk, José Maria Liberti and Aaron Yoon
septiembre 19, 2019
Marketing
First Impressions Matter for Groups, Too
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Researchers: Janina Steinmetz, Rima Touré-Tillery and Ayelet Fishbach
septiembre 10, 2019
Careers
Take 5: What Business Leaders Can Learn from the Military
Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.
Researchers: Efraim Benmelech, Carola Frydman, Col. Robert Carr, Col. Brian Halloran, Michael Musso, William "Chip" Horn and Dan Friend
septiembre 5, 2019
Marketing
Is Your Digital-Advertising Strategy Paying Off?
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
Researchers: Brett Gordon
septiembre 5, 2019
Economics
Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons
Parents, your children are taking their cues about gender roles from you.
Researchers: Gaia Dossi, David Figlio, Paola Giuliano and Paola Sapienza
septiembre 3, 2019
Careers
Nobel Prize Winners—They’re Just Like Us!
The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.
Researchers: Jichao Li, Yian Yin, Santo Fortunato and Dashun Wang
septiembre 3, 2019
Marketing
Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.
It’s a surprisingly simple way to thwart our irrational impulses.
Researchers: Evanthia Dimara, Gilles Bailly, Anastasia Bezerianos and Steven Franconeri
septiembre 3, 2019
Economics
Some High-Frequency Trading Strategies Can Damage the Stock Market’s Health
But a small tweak to how trading orders are processed could help.
Researchers: Markus Baldauf and Joshua Mollner
septiembre 3, 2019
Careers
How to Get the Ear of Your CEO—And What to Say When You Have It
Every interaction with the top boss is an audition for senior leadership.
Researchers: Rob Apatoff
septiembre 3, 2019
Social Impact
What’s Keeping Corporate Boards from Becoming More Diverse
And what leaders can do to change that.
Researchers: Sophia Shaw and Angelique Power
septiembre 3, 2019
Policy
Why Antitrust Regulators Don’t Scare Big Tech
A business law expert explains why the market is more likely than the government to rein in Apple, Amazon, Facebook, and Google.
Researchers: R. Mark McCareins
agosto 19, 2019
Policy
The Business Case for Comprehensive Immigration Reform
Two economists propose a bipartisan immigration overhaul, with an eye towards the future of the labor force.
Researchers: Benjamin Harris and Douglas Holtz-Eakin
agosto 14, 2019
Politics & Elections
When People Think Their Neighbors Support Trump, They’re More Likely to Express Anti-immigrant Views
Social norms are powerful—but fluid. A study of the 2016 election shows how they can change.
Researchers: Georgy Egorov, Leonardo Bursztyn and Stefano Fiorin
agosto 13, 2019
Careers
Ready to Reenter the Workforce? Read This First.
Four suggestions for transitioning back to work after a long break.
Researchers: Ellen Taaffe
agosto 8, 2019
Leadership
Need to Make a Critical Decision? Here’s How to Ensure You Have the Right Intel.
A former Army colonel shares four steps leaders can take to get the information they need when they need it.
Researchers: Robert Hughes
agosto 6, 2019
