Articles in English

Strategy

Podcast: How Should Companies Engage with Social Movements?

The stakes have never been higher. Learn more on this episode of The Insightful Leader.

Researchers: Brayden King

Marketing

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

Researchers: Kevin McTigue and Derek D. Rucker

Economics

The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.

Why California is thriving—and even Illinois is on the upswing.

Researchers: Therese McGuire

Careers

Discovering Purpose in the Pandemic

A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.

Researchers: Nicholas Pearce

Finance & Accounting

Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.

Companies will need to address employees’ needs differently going forward.

Researchers: Phillip Braun

Marketing

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

Researchers: Alexander Chernev and Sean Blair

Entrepreneurship

Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.

Funds are flush with cash and ready to buy. But they’ll have competition.

Researchers: Alex Schneider

Economics

Measuring COVID’s Devastating Impact on Low- and Middle-Income Countries

Global surveys of more than 30,000 people revealed widespread drops in income, rising food insecurity, and an increase in domestic violence.

Researchers: Dean Karlan, Christopher Udry and and coauthors

Organizations

6 Evidence-Based Strategies for Improving Diversity in Your Organization

“Trainings are only the beginning.” Here’s what to consider next.

Researchers: Ivuoma Ngozi Onyeador, Sa-kiera T.J. Hudson and Neil A. Lewis Jr.

Organizations

Do Diverse Hiring Committees Choose More Diverse Leaders?

The answer comes down to organizational culture.

Researchers: Justus A. Baron, Bernhard Ganglmair, Nicola Persico, Timothy Simcoe and Emanuele Tarantino

To Sell Your Innovative Ideas, You Must Overcome These 4 “Frictions”

Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”

Researchers: Loran Nordgren and David Schonthal

Healthcare

How Did “Big Med” Get So Big—and So Expensive?

Two economists explain how the American healthcare system evolved into the behemoth it is today—and what can be done to lower costs and improve patient care.

Researchers: David Dranove and Lawton R. Burns

Operations

Looking to Further Digitize Your Operations? This Tool Can Help.

There’s no single solution or easy answer. But you can use this framework to audit your efforts and figure out your next move.

Researchers: Jan A. Van Mieghem and Robert Boute

Healthcare Megaproviders Have Become a “Megaproblem”

An excerpt from the new book “Big Med” explains how hospital systems have ballooned—and how that may be hurting patients.

Researchers: David Dranove and Lawton R. Burns

Finance & Accounting

How Green Are Green Bonds?

Large companies issuing green bonds may have more to do with interest rates than altruism.

Researchers: Efraim Benmelech

Healthcare

Nursing Shortages Cause Real Harm to Patients. Policymakers Should Pay Attention.

During COVID, governments eased hiring restrictions. A Kellogg economist explains why the labor market should stay flexible.

Researchers: Thomas N. Hubbard

Organizations

Laws Requiring Board Diversity Are Becoming More Common. Here’s What to Know.

“Companies want to be ahead of the curve on this.”

Researchers: R. Mark McCareins

Politics & Elections

Civil Servants Often Work for Administrations They Disagree with Politically. How Does This Affect Their Job Performance?

While the benefits of insulating career bureaucrats are clear, new research explores whether there are downsides, too.

Researchers: Jörg L. Spenkuch, Edoardo Teso and Guo Xu

Social Impact

Why Do Some People See Inequality Where Others Don’t?

A new study helps explain societies’ deeply polarized views on bias and discrimination.

Researchers: Hannah Waldfogel, Jennifer Sheehy-Skeffington, Oliver Hauser, Arnold K. Ho and Nour Kteily

Strategy

How to Design Contests That Motivate Employees

From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals.

Researchers: Jeffrey Ely, George Georgiadis, Sina Khorasani and Luis Rayo