Podcast: How Should Companies Engage with Social Movements?

Stories like these fill up our newsfeeds. The spotlight of a political or social movement often shines brightest on organizations with big platforms; for activists, the visibility is an opportunity to amplify a message.

Brayden King, a professor of management and organizations at Kellogg, says striking the right tone with activists is a delicate dance.

“The more pressure that there is on companies by activists to make a statement...if those companies don’t make a statement, they risk alienating those activists,” King says. “And they’re increasing the likelihood they’re going to be a continued target.”

In this episode of The Insightful Leader, we look at how companies can engage with activists at a moment when the stakes have never been higher.

Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.