Max McGraw Chair in Management and the Environment; Professor of Management & Organizations
Workers stage a walkout over their employers’ handling of sexual misconduct allegations. Consumers boycott a company for not taking a strong enough stance against environmentally unfriendly practices.
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Stories like these fill up our newsfeeds. The spotlight of a political or social movement often shines brightest on organizations with big platforms; for activists, the visibility is an opportunity to amplify a message.
Brayden King, a professor of management and organizations at Kellogg, says striking the right tone with activists is a delicate dance.
“The more pressure that there is on companies by activists to make a statement...if those companies don’t make a statement, they risk alienating those activists,” King says. “And they’re increasing the likelihood they’re going to be a continued target.”
In this episode of The Insightful Leader, we look at how companies can engage with activists at a moment when the stakes have never been higher.
Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.
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