Podcast: How Should Companies Engage with Social Movements?
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Strategy Jul 29, 2021

Podcast: How Should Companies Engage with Social Movements?

The stakes have never been higher. Learn more on this episode of The Insightful Leader.

Based on the research and insights of

Brayden King

Listening: How Should Companies Engage with Social Movements?
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Workers stage a walkout over their employers’ handling of sexual misconduct allegations. Consumers boycott a company for not taking a strong enough stance against environmentally unfriendly practices.

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Stories like these fill up our newsfeeds. The spotlight of a political or social movement often shines brightest on organizations with big platforms; for activists, the visibility is an opportunity to amplify a message.

Brayden King, a professor of management and organizations at Kellogg, says striking the right tone with activists is a delicate dance.

“The more pressure that there is on companies by activists to make a statement...if those companies don’t make a statement, they risk alienating those activists,” King says. “And they’re increasing the likelihood they’re going to be a continued target.”

In this episode of The Insightful Leader, we look at how companies can engage with activists at a moment when the stakes have never been higher.

Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.

Featured Faculty

Max McGraw Chair in Management and the Environment; Professor of Management & Organizations

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