Reprint This Article

When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.

Anna Paley, Robert W. Smith, Jacob D. Teeny and Daniel M. Zane

If you are interested in reprinting this article, please contact us for permission, guidelines, code, and a canonical link. There is no fee for reprinting an article.

Request reprint code
for "It Literally Pays to Love Your Work"

About Us Faculty & Research Research Hub

2211 Campus Drive, Evanston, IL 60208

insight@kellogg.northwestern.edu

Substack

RSS