Reprint This Article

How your name can influence your choices

Miguel Brendl, Amitava Chattopadhyay, Brett W. Pelham and Mauricio Carvallo

If you are interested in reprinting this article, please contact us for permission, guidelines, code, and a canonical link. There is no fee for reprinting an article.

Request reprint code
for "Name-Letter Branding"

About Us Faculty & Research Research Hub

2211 Campus Drive, Evanston, IL 60208

insight@kellogg.northwestern.edu

Substack

RSS