Reprint This Article

Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty

If you are interested in reprinting this article, please contact us for permission, guidelines, code, and a canonical link. There is no fee for reprinting an article.

Request reprint code
for "Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right."

About Us Faculty & Research Research Hub

2211 Campus Drive, Evanston, IL 60208

insight@kellogg.northwestern.edu

Substack

RSS