Kellogg Insight
Skip to content
Insight Unpacked Season 3: Can We Still Build a Green Economy? | Listen
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Reprint This Article

Using the Lure of a Lottery to Spur Savings

Now legal in the US, prize-linked savings accounts use the excitement of a jackpot drawing to encourage people to grow savings.

Shawn Cole, Benjamin Iverson and Peter Tufano

If you are interested in reprinting this article, please contact us for permission, guidelines, code, and a canonical link. There is no fee for reprinting an article. 

Request reprint code
for "Using the Lure of a Lottery to Spur Savings"
About Us Faculty & Research Research Hub
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.