Kellogg Insight
Skip to content
Insight Unpacked Season 3: Can We Still Build a Green Economy? | Listen
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Reprint This Article

When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman

If you are interested in reprinting this article, please contact us for permission, guidelines, code, and a canonical link. There is no fee for reprinting an article. 

Request reprint code
for "When Are Consumers Most Likely to Feel Overwhelmed by Their Options?"
About Us Faculty & Research Research Hub
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.