Reprint This Article

When Persuading a Group, Beware the Allure of Consensus

We tend to favor strategies that win broad-but-weak support over narrow-but-strong support—and this preference can lead us astray.

Derek D. Rucker, Jesse D'Agostino, Mark Dyer and Zakary L. Tormala

If you are interested in reprinting this article, please contact us for permission, guidelines, code, and a canonical link. There is no fee for reprinting an article.

Request reprint code
for "When Persuading a Group, Beware the Allure of Consensus"

About Us Faculty & Research Research Hub

2211 Campus Drive, Evanston, IL 60208

insight@kellogg.northwestern.edu

Substack

RSS