The Insightful Leader Live: The Future of ESG
Aaron Yoon is an assistant professor of accounting information and management at Kellogg. His groundbreaking research on how to integrate a firm's ESG efforts into the portfolio decision-making process has been widely implemented by asset managers. His work has been regularly cited in outlets such as Financial Times, Bloomberg, Forbes, The New York Times, and The Wall Street Journal. He has also received multiple awards for his research and teaching.
Introducing Insight Unpacked Season 1, a new podcast series from Kellogg Insight. Learn about building a new brand (or reviving an old one), from naming and logo design to brand storytelling and measuring brand health.