The Insightful Leader Live: The Future of ESG
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

The Insightful Leader Live

A series of live, virtual events providing an hour of critical leadership and business insights from a Kellogg professor.

Archived Webinar Thursday, November 17, 2022

The Insightful Leader Live: The Future of ESG

ESG investing—investing that takes into account a firm’s environmental, social, and governmental activities—is at a crossroads. Historically, ESG has been an uneasy marriage of investors looking for financial returns and those prioritizing social ones. In a bull market, where nearly all portfolios are strong, this kind of marriage is possible. But in a bear market, there are pressures to reward shareholders and prioritize portfolio performance. In this complimentary webinar, Professor Aaron Yoon lays out the state of ESG investing today. He also draws from his own research to answer questions about which initiatives are likely to see a financial payoff, which are not, and what it will take for the sector to continue to thrive.

Aaron Yoon is an assistant professor of accounting information and management at Kellogg. His groundbreaking research on how to integrate a firm's ESG efforts into the portfolio decision-making process has been widely implemented by asset managers. His work has been regularly cited in outlets such as Financial Times, Bloomberg, Forbes, The New York Times, and The Wall Street Journal. He has also received multiple awards for his research and teaching.

Extraordinary Brands and How to Build Them.

Introducing Insight Unpacked Season 1, a new podcast series from Kellogg Insight. Learn about building a new brand (or reviving an old one), from naming and logo design to brand storytelling and measuring brand health.