In volatile times, when should your brand speak out? What happens if your customers—or your employees—demand change? Whether you are leading an organization that is being targeted by activists or you are hoping to shape your own organization from within, it is critical to understand how social activism succeeds and fails. In this webinar, Kellogg’s Brayden King explains when corporate activism is likely to be effective, and why engaging with activists can be a mutually beneficial exercise. He’ll also answer questions about responding to activists and becoming an activist in your own organization.