The Insightful Leader Live: Why People Resist New Ideas—and How to Innovate Anyway
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The Insightful Leader Live

A series of live, virtual events providing an hour of critical leadership and business insights from a Kellogg professor.

Archived Webinar Thursday, May 20, 2021

The Insightful Leader Live: Why People Resist New Ideas—and How to Innovate Anyway

If you are trying to introduce change as an executive, innovator, marketer, or activist, you’re probably focusing on selling the idea itself. After all, it makes intuitive sense that if we make our idea sound sufficiently attractive, we will finally hear “yes.” But according to Kellogg professors Loran Nordgren and David Schonthal, attracting others is only half the battle. In this session, as in their forthcoming book, The Human Element: Overcoming the Resistance That Awaits New Ideas, Nordgren and Schonthal team up to explain the forces that slow or even derail change. They’ll share how to identify those forces—and how to overcome them.

 David Schonthal is a professor of innovation and entrepreneurship at Northwestern University’s Kellogg School of Management. Outside of Kellogg, David is a senior director at IDEO, a global innovation and design consultancy. He also serves as an operating partner at 7Wire Ventures, an early-stage healthcare investment fund and as a global advisor at D4V, a Tokyo-based venture capital fund that invests in design-led Japanese startups. He is the co-founder of MATTER, a 25,000 square foot healthcare innovation center located in downtown Chicago, and his writing on innovation and entrepreneurship has been featured in the Harvard Business Review, Inc., Entrepreneur, Fortune, and Forbes magazines.

Loran Nordgren is a Kellogg professor of management and organizations. His research and teaching explores the psychological forces that propel and prevent the adoption of new ideas. Loran's research has been published in leading journals such as Science and has been widely discussed in forums such as the New York Times and the Harvard Business Review. In recognition of his work, Professor Nordgren has received the Theoretical Innovation Award in experimental psychology. Loran has worked with companies throughout the world on a wide-range of behavior change problems, a process he calls “behavioral design.”

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