The Insightful Leader Live: How Do We Get to a Zero-Carbon Future?
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

The Insightful Leader Live

A series of live, virtual events providing an hour of critical leadership and business insights from a Kellogg professor.

Archived Webinar Thursday, October 28, 2021

The Insightful Leader Live: How Do We Get to a Zero-Carbon Future?

From record heat and wildfires to rising seas and destructive tropical storms, businesses are realizing that climate change isn’t just a problem for the future; it’s an immediate threat. And addressing and adapting to that threat is good business. But what exactly needs to be done, and how much time do we have to do it? Meghan Busse is an associate professor of strategy and an expert in the economics of energy markets. She will explain how we are doing globally in our efforts to transition to renewable energies, as well as what businesses will need to do—individually and collectively—to put our economy on a more sustainable path.

Meghan Busse joined the Kellogg faculty in 2008 as an Associate Professor of Strategy. Prior to that, she was on the faculty of the Haas School of Business at UC Berkeley and at the Yale School of Management. At Kellogg, she teaches the core strategy course and an elective course on the economics of energy markets. Professor Busse's research focuses on market structure and competition, with particular interest in pricing and price discrimination. She has studied these issues in a variety of industries, including cellular telephones, airlines, coal, and natural gas. Her recent work has focused on the automobile industry, investigating both promotional strategies and environmental issues associated with cars and car purchasing behavior.

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Resources


Further reading:
IPCC Assessment Report 6
, Summary for Policymakers, August 2021.

New York Times, “Yes There Has Been Progress on Climate Change. No, It’s Not Nearly Enough,” October 2021.

Financial Times, “Australia Wrestles with its Coal Mining Dilemma,” May 2021.

New York Times, “How One Billionaire Could Keep Three Countries Hooked on Coal for Decades,” August 2019.

New York Times, “China Pledges to Stop Building Coal-Burning Power Plants Abroad,” September 2021.

Institutional Investor, “Where ESG Fails,” October 16, 2019.

Climate Leadership Council, Bipartisan Climate roadmap, February 2020.

Bill Gates, How to Avoid a Climate Disaster, 2021.

B. Litterman, “What Is the Right Price for Carbon Emissions?,” Regulation, 2013.

R. Pindyck, “Pricing Carbon When We Don’t Know the Right Price,” Regulation, 2013 (PDF).


Further Watching:

NYTimes Op Docs, Greta Thunberg Has Given Up on Politicians, October 2021.

Kurzgesagt – In a Nutshell, “Who is Responsible for Climate Change? Who Needs to Fix It,” June 2020.

Further Listening:
The Daily podcast: Can the U.S. Win Back Its Climate Credibility, April 2021.

The Daily podcast: A New Climate Tipping Point, October 2018.

Sway podcast, Innovation, Not Trees. How Bill Gates Plans to Save the Planet, Feb 2021.






Extraordinary Brands and How to Build Them.

Introducing Insight Unpacked Season 1, a new podcast series from Kellogg Insight. Learn about building a new brand (or reviving an old one), from naming and logo design to brand storytelling and measuring brand health.