Articles in English

Economics

No, Extended Warranties Are Usually Not Worth It

So why do so many people keep buying them?

Researchers: Jose Miguel Abito and Yuval Salant

Careers

Take 5: The Case for Being More Authentic at Work

When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.

Researchers: Maryam Kouchaki, Suzanne Muchin, Brenda Ellington Booth, Brooke Vuckovic, Mohanbir S. Sawhney and Nicholas Pearce

Careers

Early Career Failures Can Make You Stronger in the Long Run

A study of young scientists who were denied grants provides a striking example of why you should never give up.

Researchers: Yang Wang, Benjamin F. Jones and Dashun Wang

Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

Researchers: Carola Frydman, Ravi Jagannathan, Robert Korajczyk, José Maria Liberti and Aaron Yoon

Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Researchers: Janina Steinmetz, Rima Touré-Tillery and Ayelet Fishbach

Careers

Take 5: What Business Leaders Can Learn from the Military

Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.

Researchers: Efraim Benmelech, Carola Frydman, Col. Robert Carr, Col. Brian Halloran, Michael Musso, William "Chip" Horn and Dan Friend

Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Researchers: Brett Gordon

Economics

Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons

Parents, your children are taking their cues about gender roles from you.

Researchers: Gaia Dossi, David Figlio, Paola Giuliano and Paola Sapienza

Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

Researchers: Jichao Li, Yian Yin, Santo Fortunato and Dashun Wang

Marketing

Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.

It’s a surprisingly simple way to thwart our irrational impulses.

Researchers: Evanthia Dimara, Gilles Bailly, Anastasia Bezerianos and Steven Franconeri

Economics

Some High-Frequency Trading Strategies Can Damage the Stock Market’s Health

But a small tweak to how trading orders are processed could help.

Researchers: Markus Baldauf and Joshua Mollner

Careers

How to Get the Ear of Your CEO—And What to Say When You Have It

Every interaction with the top boss is an audition for senior leadership.

Researchers: Rob Apatoff

Social Impact

What’s Keeping Corporate Boards from Becoming More Diverse

And what leaders can do to change that.

Researchers: Sophia Shaw and Angelique Power

Policy

Why Antitrust Regulators Don’t Scare Big Tech

A business law expert explains why the market is more likely than the government to rein in Apple, Amazon, Facebook, and Google.

Researchers: R. Mark McCareins

Policy

The Business Case for Comprehensive Immigration Reform

Two economists propose a bipartisan immigration overhaul, with an eye towards the future of the labor force.

Researchers: Benjamin Harris and Douglas Holtz-Eakin

Politics & Elections

When People Think Their Neighbors Support Trump, They’re More Likely to Express Anti-immigrant Views

Social norms are powerful—but fluid. A study of the 2016 election shows how they can change.

Researchers: Georgy Egorov, Leonardo Bursztyn and Stefano Fiorin

Careers

Ready to Reenter the Workforce? Read This First.

Four suggestions for transitioning back to work after a long break.

Researchers: Ellen Taaffe

Leadership

Need to Make a Critical Decision? Here’s How to Ensure You Have the Right Intel.

A former Army colonel shares four steps leaders can take to get the information they need when they need it.

Researchers: Robert Hughes

Take 5: What You May Not Know about Advertising

Research reveals how ads can affect shopping behavior, elections, and even our health.

Researchers: Brett Gordon, Kent Grayson, Jörg L. Spenkuch and Amanda Starc

Finance & Accounting

The Groucho Marx Theory of Efficient Markets

A finance professor argues that markets remain efficient only if enough people believe they are not.

Researchers: Mitchell A. Petersen