Featured Faculty
Clinical Professor of Marketing, Founder and Academic Director of the Kellogg Sales Institute
We are all adjusting to the realities of the new world.
Kellogg’s Craig Wortmann has thought a lot about how selling products and services has been impacted by the shift to a virtual environment. Handshakes have been replaced by mouse clicks and a wave. Looking someone in the eye really means looking into a camera or a screen. Human connection has changed. But that doesn’t mean it’s gone. In fact, new challenges bring new opportunities.
On this episode of The Insightful Leader, Wortmann, a clinical professor of innovation and entrepreneurship at Kellogg and executive director of the Kellogg Sales Institute, describes a three-step process for making the most of any virtual selling opportunity—whether it is products and services or ideas and innovations.
Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.