Podcast: A 3-Step Process for Selling (Anything) Virtually
Skip to content
Explore Our Coronavirus Coverage
Innovation Dec 10, 2020

Podcast: A 3-Step Process for Selling (Anything) Virtually

Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.

Based on insights from

Craig Wortmann

Listening: A 3-Step Process for Selling (Anything) Virtually
download
0:00 Skip back button Play Skip forward button 16:19

We are all adjusting to the realities of the new world.

Kellogg’s Craig Wortmann has thought a lot about how selling products and services has been impacted by the shift to a virtual environment. Handshakes have been replaced by mouse clicks and a wave. Looking someone in the eye really means looking into a camera or a screen. Human connection has changed. But that doesn’t mean it’s gone. In fact, new challenges bring new opportunities.

On this episode of The Insightful Leader, Wortmann, a clinical professor of innovation and entrepreneurship at Kellogg and executive director of the Kellogg Sales Institute, describes a three-step process for making the most of any virtual selling opportunity—whether it is products and services or ideas and innovations.

Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.

Featured Faculty

Clinical Professor of Innovation & Entrepreneurship; Executive Director of the Kellogg Sales Institute

Suggested For You
Most Popular

Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”

Companies will need to address employees’ needs differently going forward.

Most Popular Podcasts

Coworkers can make us crazy. Here’s how to handle tough situations.

Plus: Four questions to consider before becoming a social-impact entrepreneur.

Finding and nurturing high performers isn’t easy, but it pays off.

A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.