Craig Wortmann
Clinical Professor of Marketing, Founder and Academic Director of the Kellogg Sales Institute
Take 5: How to Sell Your Startup from the Start
Advice from our experts on pitching your idea—and yourself.
Researchers: Neal J. Roese, Carter Cast, Craig Wortmann, Rick Desai and Efosa Ojomo
September 6, 2023
Take 5: Learn to Love Networking (or at Least Tolerate It)
First, you got to nail the basics.
Researchers: Ellen Taaffe, Craig Wortmann, Edward (Ned) Smith, Leigh Thompson, Brian Uzzi and and coauthors
July 29, 2022
Podcast: How Can Entrepreneurs Develop a Stellar Sales Pitch?
On this episode of The Insightful Leader’s “Ask Insight,” two seasoned entrepreneurs share wisdom from the trenches.
Researchers: Carter Cast and Craig Wortmann
July 6, 2022
Podcast: Managing Up, Managing Across, and Retaining Your Best Employees
On this episode of The Insightful Leader’s “Ask Insight”: you asked and our faculty answered. We dig into a mailbox of listener questions on leadership and management.
Researchers: Carter Cast and Craig Wortmann
June 29, 2022
Podcast: What People Get Wrong about Setting Goals
On this episode of The Insightful Leader, we hear how leaders can help their teams—and themselves—turn ambitious goals into reality.
Researchers: Craig Wortmann
May 2, 2022
Podcast: A 3-Step Process for Selling (Anything) Virtually
Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.
Researchers: Craig Wortmann
December 10, 2020
How to Sell in a Virtual World
From a “pre-flight checklist” to handwritten thank-you notes, here’s how to sell both your products and your ideas via video.
Researchers: Craig Wortmann
September 11, 2020
How to Coach Your Sales Team through the Pandemic (and Beyond)
The founder of the Kellogg Sales Institute offers tips for adapting to this high-stakes moment.
Researchers: Craig Wortmann
June 2, 2020
Take 5: The Upside of Failure
A look at the surprising benefits of striking out, and how to make the most of your mistakes.
Researchers: Dashun Wang, Benjamin F. Jones, Yang Wang, Craig Wortmann, Edward (Ned) Smith, Col. Brian Halloran and Eric T. Anderson
February 10, 2020
Podcast: Be Bold and Get What You Want
Done playing it safe? On this episode of The Insightful Leader, a three-time CEO offers advice on how to make difficult requests.
Researchers: Craig Wortmann
November 20, 2019
Take 5: How to Be Prepared for Important Career Moments
Expert advice on getting ready to network, negotiate, or make your case to the CEO.
Researchers: Timothy Calkins, Craig Wortmann, Victoria Medvec, Rob Apatoff and Ellen Taaffe
November 4, 2019
Podcast: How to Maintain Your Social and Professional Connections
Plus, sending a regular “letter to the boss” can help you when you need it most.
Researchers: Neal J. Roese and Craig Wortmann
October 4, 2017
Take 5: How to Tell a Great Story
Storytelling is a key business skill. Here’s how to make your narratives more persuasive.
Researchers: Craig Wortmann, Michelle L. Buck, Steven Franconeri, Mitchell A. Petersen and Liz Livingston Howard
October 3, 2017
Want to Network Like a Pro? Get Your Story Straight
You will meet hundreds of people this year. Are you ready?
Researchers: Craig Wortmann
May 8, 2017