Craig Wortmann
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Craig Wortmann

Clinical Professor of Innovation & Entrepreneurship; Executive Director of the Kellogg Sales Institute

Kellogg Faculty Page →

How to Sell in a Virtual World

From a “pre-flight checklist” to handwritten thank-you notes, here’s how to sell both your products and your ideas via video.

Researchers: Craig Wortmann

September 11, 2020

Careers

How to Coach Your Sales Team through the Pandemic (and Beyond)

The founder of the Kellogg Sales Institute offers tips for adapting to this high-stakes moment.

Researchers: Craig Wortmann

June 2, 2020

Careers

Take 5: The Upside of Failure

A look at the surprising benefits of striking out, and how to make the most of your mistakes.

Researchers: Maryam Kouchaki, Dashun Wang, Benjamin F. Jones, Yang Wang, Craig Wortmann, Edward (Ned) Smith, Col. Brian Halloran and Eric T. Anderson

February 10, 2020

Careers

Podcast: Be Bold and Get What You Want

Done playing it safe? On this episode of The Insightful Leader, a three-time CEO offers advice on how to make difficult requests.

Researchers: Craig Wortmann

November 20, 2019

Careers

Take 5: How to Be Prepared for Important Career Moments

Expert advice on getting ready to network, negotiate, or make your case to the CEO.

Researchers: Timothy Calkins, Craig Wortmann, Victoria Medvec, Rob Apatoff and Ellen Taaffe

November 4, 2019

Careers

Podcast: How to Maintain Your Social and Professional Connections

Plus, sending a regular “letter to the boss” can help you when you need it most.

Researchers: Neal J. Roese and Craig Wortmann

October 4, 2017

Careers

Take 5: How to Tell a Great Story

Storytelling is a key business skill. Here’s how to make your narratives more persuasive.

Researchers: Craig Wortmann, Michelle L. Buck, Steven Franconeri, Mitchell A. Petersen and Liz Livingston Howard

October 3, 2017

Leadership

Want to Network Like a Pro? Get Your Story Straight

You will meet hundreds of people this year. Are you ready?

Researchers: Craig Wortmann

May 8, 2017

Careers