Brayden King
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Brayden King

Max McGraw Chair in Management and the Environment, Professor and Department Chair of Management & Organizations

Kellogg Faculty Page →

How the NRA Boycotts Force Companies to Walk a Precarious Tightrope

Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.

Researchers: Brayden King and Timothy Calkins

March 20, 2018

Social Impact

Juries Treat Prestigious Companies Differently in Employment Discrimination Suits

But beware, a good reputation is a double-edged sword.

Researchers: Mary Hunter-McDonnell and Brayden King

March 1, 2018

Organizations

Take 5: How Power Dynamics Shape Our Behavior

Power—or the lack of it—impacts everything from snack choices to economic growth.

Researchers: Derek D. Rucker, Loran Nordgren, Adam Waytz, Benjamin F. Jones and Brayden King

September 7, 2017

Organizations

The Risks of a Good Reputation

How reputation and trust function in commercial transactions and the sharing economy.

Researchers: Kent Grayson and Brayden King

June 2, 2015

How Do Activists Create Change?

Small reforms can lead to profound transformation.

Researchers: Mary Hunter-McDonnell, Brayden King and Sarah Soule

June 2, 2015

Social Impact

The Risks of a Good Reputation— Podcast Transcript

How reputation and trust function in commercial transactions and the sharing economy. A transcript of this month’s Insight In Person podcast.

Researchers: Kent Grayson and Brayden King

June 2, 2015

Marketing

The All-Star Pitcher’s Advantage

An infographic illustrating the connection between pitcher status and umpire bias.

Researchers: Jerry Kim and Brayden King

April 7, 2014

Leadership

Calling a Strike a Strike

In Major League Baseball, a pitcher’s star status leads to favorable calls

Researchers: Jerry Kim and Brayden King

April 7, 2014

Leadership

Corporate Activism Yesterday, Today, and Tomorrow

An interview about how social movements continue to shape corporate behavior.

Researchers: Brayden King and Klaus Weber

March 3, 2014

Social Impact

Managing the Reputational and Market Risks of Social Activism

Executives should understand how protesters actually affect financial performance

Researchers: Brayden King

March 4, 2013

Social Impact

The Price of Pollution

How much does environmental activism affect a corporation’s bottom line?

Researchers: Ion Bogdan Vasi and Brayden King

December 1, 2012

Social Impact

Inspiring Loyalty by Asking, “What If?”

Counterfactual thinking strengthens commitments to people and organizations

Researchers: Hal Ersner-Hershfield, Adam D. Galinsky, Laura J. Kray and Brayden King

December 1, 2011

Leadership

On the Origin of Schools

The diversity of Arizona’s charter schools

Researchers: Brayden King, Elisabeth S. Clemens and Melissa Fry

December 1, 2010

Policy

Why Boycotts Succeed—and Fail

Identifying corporate vulnerabilities that can lead to damaged reputations

Researchers: Brayden King

April 1, 2009

Organizations