Brayden King
Skip to content

Brayden King

Max McGraw Chair in Management and the Environment; Professor of Management & Organizations

Kellogg Faculty Page →

Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.

To compete with their prestigious peers, these organizations invest more in employees, research shows.

Researchers: Tanya Y. Tian, Brayden King and Edward (Ned) Smith

December 1, 2023


How Activism-Inspired Roles like “Sustainability Manager” Emerge and Evolve

First, these new positions are held by activists themselves. Over time, this changes.

Researchers: Grace Augustine and Brayden King

May 1, 2023


Hoping to Drive Social Change at Work? Here’s a Tip.

Certain social movement hashtags and labels could turn off the allies you want to recruit.

Researchers: Cynthia S. Wang, Jennifer A. Whitson, Brayden King and Rachel L. Ramirez

February 1, 2022


Take 5: What Good Does It Do a Company to Do Good?

Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.

Researchers: Aaron Yoon, Ravi Jagannathan, Jacob D. Teeny, Alexander Chernev, Brayden King and and coauthors

January 4, 2022

Finance & Accounting

Podcast: How Should Companies Engage with Social Movements?

The stakes have never been higher. Learn more on this episode of The Insightful Leader.

Researchers: Brayden King

July 29, 2021


Why Highly Esteemed Leaders Are Surprisingly Likely to Fumble Their Next Project

Organizations should be leery of putting high-status leaders beyond scrutiny.

Researchers: Balazs Szatmari, Dirk Deichmann, Jan Van Den Ende and Brayden King

May 3, 2021


Why Companies Should Engage with Activists

As calls for social change grow louder, corporations that stay silent risk alienating both customers and employees.

Researchers: Brayden King

April 28, 2021

Social Impact

Take 5: What Business Leaders Can Learn from the World of Sports

Specialists and scrappy underdogs can be just as indispensable in the office as they are on the playing field.

Researchers: Brayden King, Rima Touré-Tillery, Brian Uzzi, Noshir Contractor, J. Keith Murnighan and Daryl Morey

March 2, 2020


Why Anger Gets in the Way of Employee Activism

Moral outrage can be a powerful recruiting tool for social causes. But a different tactic is needed to motivate insiders.

Researchers: Katherine A. DeCelles, Scott Sonenshein and Brayden King

February 10, 2020


In an Era of Easy Outrage, When Should Brands Take a Stand?

A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.

Researchers: Brayden King

November 1, 2019


How the NRA Boycotts Force Companies to Walk a Precarious Tightrope

Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.

Researchers: Brayden King and Timothy Calkins

March 20, 2018

Social Impact

Juries Treat Prestigious Companies Differently in Employment Discrimination Suits

But beware, a good reputation is a double-edged sword.

Researchers: Mary Hunter-McDonnell and Brayden King

March 1, 2018


Take 5: How Power Dynamics Shape Our Behavior

Power—or the lack of it—impacts everything from snack choices to economic growth.

Researchers: Derek D. Rucker, Loran Nordgren, Adam Waytz, Benjamin F. Jones and Brayden King

September 7, 2017


The Risks of a Good Reputation

How reputation and trust function in commercial transactions and the sharing economy.

Researchers: Kent Grayson and Brayden King

June 2, 2015

How Do Activists Create Change?

Small reforms can lead to profound transformation.

Researchers: Mary Hunter-McDonnell, Brayden King and Sarah Soule

June 2, 2015

Social Impact

The Risks of a Good Reputation— Podcast Transcript

How reputation and trust function in commercial transactions and the sharing economy. A transcript of this month’s Insight In Person podcast.

Researchers: Kent Grayson and Brayden King

June 2, 2015


The All-Star Pitcher’s Advantage

An infographic illustrating the connection between pitcher status and umpire bias.

Researchers: Jerry Kim and Brayden King

April 7, 2014


Calling a Strike a Strike

In Major League Baseball, a pitcher’s star status leads to favorable calls

Researchers: Jerry Kim and Brayden King

April 7, 2014


Corporate Activism Yesterday, Today, and Tomorrow

An interview about how social movements continue to shape corporate behavior.

Researchers: Brayden King and Klaus Weber

March 3, 2014

Social Impact

Managing the Reputational and Market Risks of Social Activism

Executives should understand how protesters actually affect financial performance

Researchers: Brayden King

March 4, 2013

Social Impact

The Price of Pollution

How much does environmental activism affect a corporation’s bottom line?

Researchers: Ion Bogdan Vasi and Brayden King

December 1, 2012

Social Impact

Inspiring Loyalty by Asking, “What If?”

Counterfactual thinking strengthens commitments to people and organizations

Researchers: Hal Ersner-Hershfield, Adam D. Galinsky, Laura J. Kray and Brayden King

December 1, 2011


On the Origin of Schools

The diversity of Arizona’s charter schools

Researchers: Brayden King, Elisabeth S. Clemens and Melissa Fry

December 1, 2010


Why Boycotts Succeed—and Fail

Identifying corporate vulnerabilities that can lead to damaged reputations

Researchers: Brayden King

April 1, 2009