Marketing Jul 11, 2018
How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’.
![Man shopping for shirt.](/imager/clientcontent/128439/shirt_a543acadfc414c2066d1e48dd377042a.jpg)
Yevgenia Nayberg
You’ve surely noticed that digital marketing has become more sophisticated. Maybe you can recall a pair of shoes that seemed to follow you around the web for weeks. Or perhaps, just days after adopting a puppy, ads for organic dog food popped up in your social-media feeds.
But how effective are these ads really? And, should you care to, can you get them to stop? We have gathered a list of common perceptions—or misperceptions—about the industry and asked a pair of experts to tease them apart: Which are true and which are false?
Take the quiz below. Then learn from Kellogg’s Brett Gordon, an associate professor of marketing, and Boston University’s Garrett Johnson (formerly a visiting assistant professor at Kellogg) just how much your perceptions of this quickly changing industry match reality.