How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’.
Researchers: Brett Gordon and Garrett Johnson
July 11, 2018
Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
July 18, 2016
Abandoning the Electoral College Would Remake Campaign Spending
A direct-vote system could have a sizeable impact on the behaviors of voters and candidates.
Researchers: Brett Gordon and Wesley Hartmann
May 6, 2016
Is Your Digital Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky