Brett Gordon
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Brett Gor­don

Associate Professor of Marketing

Kellogg Faculty Page →

How Well Do You Understand Digital Advertising?

Test your knowl­edge and see how it com­pares to the experts’.

Researchers: Brett Gordon and Garrett Johnson

July 11, 2018

Marketing

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many mea­sure­ment tech­niques are flawed. Kel­logg and Face­book researchers share what can be done.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

July 18, 2016

Data Analytics

Abandoning the Electoral College Would Remake Campaign Spending

A direct-vote sys­tem could have a size­able impact on the behav­iors of vot­ers and candidates.

Researchers: Brett Gordon and Wesley Hartmann

Is Your Digital Advertising Campaign Working?

If you are not run­ning a ran­dom­ized con­trolled exper­i­ment, you prob­a­bly don’t know.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky