Date
Title
Researchers
Translations
Jul 18, 2016
Data Analytics
Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
May 6, 2016
Policy
Abandoning the Electoral College Would Remake Campaign Spending
A direct-vote system could have a sizeable impact on the behaviors of voters and candidates.
Mar 11, 2016
Data Analytics
Is Your Digital Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don't know.
