The best performers in any business have talent and grit. But everyone knows that those two qualities alone are not enough to keep high-potential employees on track—they need to build and maintain trust in those around them.

Preorder Carter Cast's book The Right—and Wrong—Stuff: How Brilliant Careers are Made (and Unmade) from Amazon or Barnes & Noble.

Carter Cast, a clinical professor of innovation and entrepreneurship at the Kellogg School, describes how high-potential employees should prioritize understanding before being understood.

Kelly Michelson, a professor of bioethics and medical humanities at the Feinberg School of Medicine and director of the Institute for Public Health and Medicine, discusses how learning to effectively listen is central to gaining the trust of her patients and their caregivers.

The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.