Carter Cast
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Carter Cast

Michael S. and Mary Sue Shannon Clinical Endowed Professor; Clinical Professor of Strategy

Kellogg Faculty Page →

Preparing for an Investor Meeting? Here’s How to Position Your Startup

An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.

Researchers: Carter Cast

December 1, 2023

Entrepreneurship

Take 5: How to Sell Your Startup from the Start

Advice from our experts on pitching your idea—and yourself.

Researchers: Neal J. Roese, Carter Cast, Craig Wortmann, Rick Desai and Efosa Ojomo

September 6, 2023

Entrepreneurship

Podcast: Workers Are Stressed Out. Here’s How Leaders Can Help.

On this episode of The Insightful Leader: You can’t always control what happens at work. But reframing setbacks, and instituting some serious calendar discipline, can go a long way toward reducing stress.

Researchers: Carter Cast

March 6, 2023

Leadership

Don’t Panic! Tools for Dialing Down Workplace Stress

Beyond taking a personal toll, stress can reduce productivity. Here’s what managers can do.

Researchers: Carter Cast

February 17, 2023

Careers

Podcast: How Can Entrepreneurs Develop a Stellar Sales Pitch?

On this episode of The Insightful Leader’s “Ask Insight,” two seasoned entrepreneurs share wisdom from the trenches.

Researchers: Carter Cast and Craig Wortmann

July 6, 2022

Entrepreneurship

Podcast: Managing Up, Managing Across, and Retaining Your Best Employees

On this episode of The Insightful Leader’s “Ask Insight”: you asked and our faculty answered. We dig into a mailbox of listener questions on leadership and management.

Researchers: Carter Cast and Craig Wortmann

June 29, 2022

Leadership

How to Craft a Fulfilling Career

Practical tips for aligning your values with your work.

Researchers: Carter Cast

June 10, 2022

Careers

Take 5: How to Be a Better Mentor

Be sure your mentee “owns” the relationship—and don’t shy away from tough conversations.

Researchers: Bernard Banks, Diane Brink, Carter Cast and Brian Uzzi

April 14, 2022

Leadership

Podcast: Are You Promoting the Right People to Management?

On this episode of The Insightful Leader: How to identify leadership talent—and how to advance the careers of employees who aren’t looking to manage others.

Researchers: Carter Cast

January 17, 2022

Leadership

Podcast: Feeling Stuck? Here’s How to Move Your Career Forward

On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.

Researchers: Carter Cast

November 16, 2020

Leadership

5 Tips to Become a More Effective Manager

Leaders matter. But so do managers.

Researchers: Carter Cast

November 10, 2020

Leadership

Your Professional Development Doesn’t Need to Be Put on Hold

You can still seek out ways to stretch yourself or test out a new career path—even during a pandemic.

Researchers: Carter Cast

June 1, 2020

Careers

5 Tips for Pitching Your Startup to Investors

“Make your first 30 seconds count,” and other advice from a seasoned venture capitalist.

Researchers: Carter Cast

January 6, 2020

Entrepreneurship

Take 5: How to Start Off Strong

Tips for plotting your first move, whether you’re negotiating a deal, paying off debt, or starting your workday.

Researchers: Carter Cast, Blakeley B. McShane, Thomas Lys, Leigh Thompson and Rima Touré-Tillery

January 3, 2020

Careers

Take 5: How to Kickstart a Successful Career

Young professionals, smart decisions now will open doors for you in the future.

Researchers: Derek D. Rucker, Carter Cast, Sally Blount, William "Chip" Horn and Neal J. Roese

May 13, 2019

Careers

Don’t Let Complacency Derail Your Career

How to hone your learning agility and take good risks.

Researchers: Carter Cast

November 7, 2018

Careers

Podcast: Our Most Popular Advice on Advancing Your Career

Here’s how to connect with headhunters, deliver with data, and ensure you don’t plateau professionally.

Researchers: Adnan Rukieh, Steven Franconeri, Michelle L. Buck and Carter Cast

October 30, 2018

Careers

Podcast: How to Be a Great Mentor

Plus, some valuable career advice that applies to just about everyone.

Researchers: Diane Brink and Carter Cast

September 10, 2018

Careers

Stop Flailing and Start Delivering

Here’s how to gain clarity and focus when your tendency is to overcommit.

Researchers: Carter Cast

June 6, 2018

Careers

Take 5: How to Keep Your High Performers Happy

Plus, ways to prevent toxic workers from corrupting your team.

Researchers: Jeff Hyman, Carter Cast, Dylan Minor and Brenda Ellington Booth

May 2, 2018

Leadership

Podcast: How to Avoid Five Common Career Pitfalls

Plus, a study shows an upside for companies that hire ex-offenders.

Researchers: Carter Cast and Dylan Minor

June 6, 2017

Careers

Video: High Performers “Seek to Understand Before Being Understood”

How fostering trust can further your career and make your job easier.

Researchers: Carter Cast and Kelly Michelson

April 10, 2017

Careers

How to Nurture Your Superstar Employees

Focus on these three traits to help your top performers flourish—and stick around.

Researchers: Carter Cast

October 4, 2016

Careers

A DIY Guide to Career Growth

Eight ways to develop your potential—instead of waiting for your manager to take the lead.

Researchers: Carter Cast

November 3, 2015

Careers

How to Tango With Startups

Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings

Researchers: Mohanbir S. Sawhney, Carter Cast and David Schonthal

July 24, 2015

Innovation

What Does Not Kill Your Business Makes It Stronger

New ventures—and established companies—need a “killer experiment” to test their viability.

Researchers: Carter Cast

April 6, 2015

Innovation