Aaron Yoon
Donald P. Jacobs Scholar; Assistant Professor of Accounting & Information Management
Take 5: What Good Does It Do a Company to Do Good?
Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.
Researchers: Aaron Yoon, Ravi Jagannathan, Jacob D. Teeny, Alexander Chernev, Brayden King and and coauthors
January 4, 2022
Does Positive ESG News Help a Company’s Stock Price?
A comprehensive new study finds that investors reward some—but not all—efforts.
Researchers: George Serafeim and Aaron Yoon
August 2, 2021
How Useful Are ESG Ratings for Sustainable Investors?
These ratings are proliferating. Now there may be a better way to assess them.
Researchers: George Serafeim and Aaron Yoon
March 25, 2021
Some Companies Actually Do See Financial Returns on Their Social Investments. Here’s What They Have in Common.
A new study finds that ESG investments—when paired with high employee satisfaction—boost stock performance.
Researchers: Kyle Welch and Aaron Yoon
June 9, 2020
Many Funds Have Committed to Socially Responsible Investing—But Few Are Following Through
As money flows into ESG funds, new evidence shows that most asset managers aren’t actually changing their investment behaviors.
Researchers: Soohun Kim and Aaron Yoon
March 18, 2020
Is Maximizing Shareholder Value a Thing of the Past?
Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.
Researchers: Carola Frydman, Ravi Jagannathan, Robert Korajczyk, José Maria Liberti and Aaron Yoon
September 19, 2019
How Chinese Businesses Establish Credibility with Foreign Investors
Where contract law is lax, investment banks step in to vet companies.
Researchers: Aaron Yoon
February 5, 2019
Does It Pay Off to Invest in Companies That Engage in Sustainable Practices?
New research helps to quantify the value of “ESG” initiatives.
Researchers: Mozaffar Khan, George Serafeim and Aaron Yoon
November 6, 2018