Aaron Yoon
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Aaron Yoon

Donald P. Jacobs Scholar; Assistant Professor of Accounting & Information Management

Kellogg Faculty Page →

Some Companies Actually Do See Financial Returns on Their Social Investments. Here’s What They Have in Common.

A new study finds that ESG investments—when paired with high employee satisfaction—boost stock performance.

Researchers: Kyle Welch and Aaron Yoon

June 9, 2020

Social Impact

Many Funds Have Committed to Socially Responsible Investing—But Few Are Following Through

As money flows into ESG funds, new evidence shows that most asset managers aren’t actually changing their investment behaviors.

Researchers: Soohun Kim and Aaron Yoon

March 18, 2020

Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

Researchers: Carola Frydman, Ravi Jagannathan, Robert Korajczyk, José Maria Liberti and Aaron Yoon

September 19, 2019

Finance & Accounting

How Chinese Businesses Establish Credibility with Foreign Investors

Where contract law is lax, investment banks step in to vet companies.

Researchers: Aaron Yoon

February 5, 2019

Finance & Accounting

Does It Pay Off to Invest in Companies That Engage in Sustainable Practices?

New research helps to quantify the value of “ESG” initiatives.

Researchers: Mozaffar Khan, George Serafeim and Aaron Yoon

November 6, 2018

Social Impact