Charles E. Morrison Professor of Decision Sciences; Professor of Operations; Co-Director of MMM Program
Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Aparna Labroo, Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev, Michal Maimaran and Yuval Salant
December 6, 2019
Is it time to give impatient people their own line?
Researchers: Achal Bassamboo and Ramandeep Randhawa
March 4, 2019
Kellogg faculty explore the psychology and economics of common travel conundrums.
Researchers: Achal Bassamboo, Kent Grayson, Thomas N. Hubbard, Maryam Kouchaki, Martin Lariviere and Derek D. Rucker
July 3, 2018
When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
Researchers: Ruomeng Cui, Dennis J. Zhang and Achal Bassamboo
June 6, 2017
A Q&A with Chicago’s chief data officer about the power of big data.
Researchers: Achal Bassamboo and Tom Schenk
How poaching benefits companies and industries, and how you can make yourself more poachable.
Researchers: Evan Barlow, Achal Bassamboo, Gad Allon and Adnan Rukieh
February 29, 2016
How hiring an employee from a related company can directly benefit both the poacher and the poached.
Researchers: Evan Barlow, Gad Allon and Achal Bassamboo
October 5, 2015
Customers hate them, but maybe they shouldn’t.
Researchers: Gad Allon, Achal Bassamboo and Martin Lariviere
August 3, 2015
A little uncertainty can go a long way
Researchers: Achal Bassamboo, Sunil Kumar and Ramandeep Randhawa
September 1, 2011