Achal Bassamboo
Charles E. Morrison Professor of Decision Sciences; Professor of Operations; Co-Director of MMM Program
Podcast: How Huy Fong’s Sriracha Went from Hot to Not
When missteps knocked the famous “rooster sauce” off its pedestal, a competitor seized the moment. On this episode of The Insightful Leader: why one brand sizzled and the other fizzled.
Researchers: Achal Bassamboo and James G. Conley
November 12, 2024
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Researchers: Vikas Deep, Achal Bassamboo and Sandeep Kumar Juneja
July 1, 2024
Does It Pay to List a Rental at the Last Minute?
Not necessarily. A new study argues that platforms in the sharing economy should incentivize behavior that creates win–wins.
Researchers: Neha Sharma, Sumanta Singha, Milind Sohoni and Achal Bassamboo
June 7, 2023
Product Q&A Forums Hold a Lot of Promise. Here’s How to Make Them Work.
The key to these online communities, where users can ask and answer questions, is how many questions get useful answers.
Researchers: Neha Sharma, Gad Allon and Achal Bassamboo
November 3, 2022
One Healthcare System’s Race to Distribute the COVID-19 Vaccine
A chief medical officer and a supply-chain expert discuss the nuances of the rollout.
Researchers: Achal Bassamboo and Ashwani Bhatia
April 1, 2021
Take 5: How to Be a Savvy Holiday Shopper
Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant
December 6, 2019
Why First Come, First Served Isn’t Always the Best Approach to Customer Service
Is it time to give impatient people their own line?
Researchers: Achal Bassamboo and Ramandeep Randhawa
March 4, 2019
Take 5: What Science Says about Your Summer Vacation
Kellogg faculty explore the psychology and economics of common travel conundrums.
Researchers: Achal Bassamboo, Kent Grayson, Thomas N. Hubbard, Maryam Kouchaki, Martin Lariviere and Derek D. Rucker
July 3, 2018
What Makes an Online Flash Sale Successful?
When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
Researchers: Ruomeng Cui, Dennis J. Zhang and Achal Bassamboo
June 6, 2017
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
Researchers: Achal Bassamboo and Tom Schenk
June 20, 2016
Podcast: What Happens When Employees Are Poached?
How poaching benefits companies and industries, and how you can make yourself more poachable.
Researchers: Evan Barlow, Achal Bassamboo, Gad Allon and Adnan Rukieh
February 29, 2016
Poach Our Employees, Please
How hiring an employee from a related company can directly benefit both the poacher and the poached.
Researchers: Evan Barlow, Gad Allon and Achal Bassamboo
October 5, 2015
Who Benefits from Airline Baggage Fees?
Customers hate them, but maybe they shouldn’t.
Researchers: Gad Allon, Achal Bassamboo and Martin Lariviere
August 3, 2015
A Surprising Secret to Netflix’s Runaway Success
A little uncertainty can go a long way
Researchers: Achal Bassamboo, Sunil Kumar and Ramandeep Randhawa
September 1, 2011
We Will Be Right with You
Managing customers with vague promises
Researchers: Gad Allon, Achal Bassamboo and Itai Gurvich
January 1, 2010