Alicia Tillman
Skip to content
The Insightful Leader Live: Learn the Three As of AI | Register
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Alicia Tillman

How Tech Giant SAP Built Its Brand with Help from Employee Stories

A conversation with CMO Alicia Tillman.

Researchers: Eric Leininger and Alicia Tillman

March 6, 2019

Marketing

About Us Faculty & Research
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.