Aparna Labroo
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Aparna Labroo

Professor of Marketing

Kellogg Faculty Page →

Take 5: How to Nurture Your Work Relationships

Ways to improve negotiations and better manage conflict at the office.

Researchers: Jeanne M. Brett, Eli J Finkel, Thomas Lys, Leigh Thompson, Aparna Labroo and Martin Lariviere

February 7, 2017

What Donors Need to Hear to Open the Checkbook

Insights from marketing on how charities can grow by appealing to different kinds of donors.

Researchers: Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker

December 1, 2014

Marketing

Bright Lights, Big Feelings

Emotional responses intensify when you turn up the lights.

Researchers: Alison Jing Xu and Aparna Labroo

June 2, 2014

Marketing

Balance in Advertising

Tailored marketing messages can counter consumers’ negative emotions

Researchers: Aparna Labroo and Derek D. Rucker

December 1, 2009

Marketing

Mixed Messages

Context is critical to make advertising dollars deliver best return, says Kellogg School marketing scholar

Researchers: Angela Y. Lee and Aparna Labroo

April 14, 2007

Marketing