Oct 2, 2018
When we yearn for responsible lawmakers, we tend to forgo pleasurable purchases in favor of more useful products.
Aug 3, 2018
Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.
Jun 4, 2018
Crossing our fingers or clutching a rabbit’s foot can upend our usual way of calculating risk.
Apr 2, 2018
Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.
Dec 5, 2017
Our faculty explain the reasoning behind some common shopping scenarios.
Jul 5, 2017
Sometimes, but you don’t need to force it. “There is value in being authentic.”
Feb 7, 2017
Ways to improve negotiations and better manage conflict at the office.
Dec 1, 2014
Insights from marketing on how charities can grow by appealing to different kinds of donors.
Jun 2, 2014
Dec 1, 2009
Apr 14, 2007
Context is critical to make advertising dollars deliver best return, says Kellogg School marketing scholar