Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Aparna Labroo, Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev, Michal Maimaran and Yuval Salant
December 6, 2019
From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.
Researchers: Loran Nordgren, Derek D. Rucker, Mitchell A. Petersen, Kent Grayson, Aparna Labroo and Ping Dong
November 7, 2018
When we yearn for responsible lawmakers we tend to forgo pleasurable purchases in favor of more useful products.
Researchers: Jessica Gamlin, Ping Dong, Aparna Labroo and Aaron Robinson
October 2, 2018
Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.
Researchers: Jörg L. Spenkuch, Michal Maimaran, Aparna Labroo, Ping Dong, Nicole Stephens and Nicola Bianchi
August 3, 2018
Crossing our fingers or clutching a rabbit’s foot can upend our usual way of calculating risk.
Researchers: Ping Dong and Aparna Labroo
June 4, 2018
Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.
Researchers: Xun (Irene) Huang, Ping Dong, Aparna Labroo and Dorothy K Sit
April 2, 2018
Our faculty explain the reasoning behind some common shopping scenarios.
Researchers: Ulf Bockenholt, Alexander Chernev, Ping Dong, Lakshman Krishnamurthi, Aparna Labroo, Martin Lariviere and Blakeley B. McShane
December 5, 2017
Sometimes, but you don’t need to force it. “There is value in being authentic.”
Researchers: Aparna Labroo, Anirban Mukhopadhyay and Ping Dong
July 5, 2017
Ways to improve negotiations and better manage conflict at the office.
Researchers: Jeanne M. Brett, Eli J Finkel, Thomas Lys, Leigh Thompson, Aparna Labroo and Martin Lariviere
February 7, 2017
Insights from marketing on how charities can grow by appealing to different kinds of donors.
Researchers: Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
December 1, 2014
Emotional responses intensify when you turn up the lights.
Researchers: Alison Jing Xu and Aparna Labroo
June 2, 2014
Tailored marketing messages can counter consumers’ negative emotions
Researchers: Aparna Labroo and Derek D. Rucker
December 1, 2009