Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers’ shopping carts.
Researchers: Michal Maimaran, Gregory Carpenter, Aparna Labroo, Derek D. Rucker, Matthew D. Rocklage, Loran Nordgren and and coauthors
November 9, 2022
A 3-step guide to becoming a more thoughtful consumer and donor.
Researchers: Aparna Labroo and Kelly Goldsmith
November 23, 2021
But taking action could lift your spirits.
Researchers: Hao Shen, Aparna Labroo and Robert Wyer
November 4, 2020
Ways to improve negotiations and better manage conflict at the office.
Researchers: Jeanne M. Brett, Eli J. Finkel, Thomas Lys, Leigh Thompson, Aparna Labroo and Martin Lariviere
February 7, 2017
Insights from marketing on how charities can grow by appealing to different kinds of donors.
Researchers: Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
December 1, 2014
Emotional responses intensify when you turn up the lights.
Researchers: Alison Jing Xu and Aparna Labroo
June 2, 2014
Tailored marketing messages can counter consumers’ negative emotions
Researchers: Aparna Labroo and Derek D. Rucker
December 1, 2009