A 3-step guide to becoming a more thoughtful consumer and donor.
Researchers: Aparna Labroo and Kelly Goldsmith
November 23, 2021
But taking action could lift your spirits.
Researchers: Hao Shen, Aparna Labroo and Robert Wyer
November 4, 2020
Ways to improve negotiations and better manage conflict at the office.
Researchers: Jeanne M. Brett, Eli J Finkel, Thomas Lys, Leigh Thompson, Aparna Labroo and Martin Lariviere
February 7, 2017
Insights from marketing on how charities can grow by appealing to different kinds of donors.
Researchers: Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
December 1, 2014
Emotional responses intensify when you turn up the lights.
Researchers: Alison Jing Xu and Aparna Labroo
June 2, 2014
Tailored marketing messages can counter consumers’ negative emotions
Researchers: Aparna Labroo and Derek D. Rucker
December 1, 2009