Aparna Labroo
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Aparna Labroo

Professor of Marketing

Kellogg Faculty Page →

Feeling Down? Simply Daydreaming about Something Fun Won’t Help.

But taking action could lift your spirits.

Researchers: Hao Shen, Aparna Labroo and Robert Wyer

November 4, 2020


Take 5: How to Nurture Your Work Relationships

Ways to improve negotiations and better manage conflict at the office.

Researchers: Jeanne M. Brett, Eli J Finkel, Thomas Lys, Leigh Thompson, Aparna Labroo and Martin Lariviere

February 7, 2017

What Donors Need to Hear to Open the Checkbook

Insights from marketing on how charities can grow by appealing to different kinds of donors.

Researchers: Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker

December 1, 2014


Bright Lights, Big Feelings

Emotional responses intensify when you turn up the lights.

Researchers: Alison Jing Xu and Aparna Labroo

June 2, 2014


Balance in Advertising

Tailored marketing messages can counter consumers’ negative emotions

Researchers: Aparna Labroo and Derek D. Rucker

December 1, 2009


Mixed Messages

Context is critical to make advertising dollars deliver best return, says Kellogg School marketing scholar

Researchers: Angela Y. Lee and Aparna Labroo

April 14, 2007