Professor of Marketing; Associate Professor at Medill School of Journalism, Media, and Integrated Marketing Communications
The answer has implications for both cannabis companies and policymakers.
Researchers: Aimee Dinnin Huff, Ashlee Humphreys and Sarah J.S. Wilner
August 4, 2021
Rather than follow consumer taste, they push it in a new direction.
Researchers: Ashlee Humphreys and Gregory Carpenter
February 1, 2019