Ashlee Humphreys
Professor of Marketing; Associate Professor at Medill School of Journalism, Media, and Integrated Marketing Communications
When the Leader Becomes the Brand
Research explores how some entrepreneurs and inventors—like Thomas Edison and Arianna Huffington—become “person brands,” shaping entire industries.
Researchers: Gillian Brooks and Ashlee Humphreys
October 1, 2026
Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?
The answer has implications for both cannabis companies and policymakers.
Researchers: Aimee Dinnin Huff, Ashlee Humphreys and Sarah J.S. Wilner
August 4, 2021
Should You Ignore What Your Customers Want? The Great Winemakers Do.
Rather than follow consumer taste, they push it in a new direction.
Researchers: Ashlee Humphreys and Gregory Carpenter
February 1, 2019
