Bradley Shapiro
As Data Privacy Improves, Small Advertisers Could Get Squeezed
Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”
Researchers: Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
August 1, 2023
TV Advertising Is Usually Not Worth It
Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.
Researchers: Bradley Shapiro, Günter Hitsch and Anna Tuchman
March 1, 2021