Daniella Kupor
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Daniella Kupor

How the Right Price Promotion Can Nudge Kids to Choose Healthier Foods

“It shows that kids are sensitive to prices.”

Researchers: Szu-chi Huang, Michal Maimaran and Daniella Kupor

September 1, 2024

Marketing

A New Way to Persuade Kids to Drink More Water and Less Soda

Getting children to make healthy choices is tricky—and the wrong message can backfire.

Researchers: Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch

September 10, 2018

Marketing