David Gal
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David Gal

Member of the Marketing Department faculty until 2014

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Researchers: Blakeley B. McShane and David Gal

December 7, 2015

Data Analytics

Strategy

To Beat Debt, Consider Starting Small

Paying down smaller balances first may motivate you to become debt free

Researchers: David Gal and Blakeley B. McShane

January 8, 2014

Finance & Accounting

Maximizing Happy

What happens when we put effort toward intangible goals like happiness?

Researchers: Kelly Goldsmith, David Gal, Raj Raghunathan and Lauren Cheatham

June 3, 2013

Strategy

Answering Unasked Questions

Identifying bias in consumer surveys and compensating for it

Researchers: David Gal and Derek D. Rucker

April 2, 2012

Marketing

Be Good, Get Mad

Exerting self-control makes people more inclined to anger

Researchers: David Gal and Wendy Liu

January 1, 2012

Marketing

Real Men Don’t Eat Very Berry Cheesecake

Manly preferences take their toll

Researchers: David Gal and James Wilkie

November 1, 2010

Marketing