David Gal
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David Gal

Member of the Marketing Department faculty until 2014

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

Researchers: David Gal and Derek D. Rucker

February 4, 2021


Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Researchers: Blakeley B. McShane and David Gal

December 7, 2015

Data Analytics


To Beat Debt, Consider Starting Small

Paying down smaller balances first may motivate you to become debt free

Researchers: David Gal and Blakeley B. McShane

January 8, 2014

Finance & Accounting

Maximizing Happy

What happens when we put effort toward intangible goals like happiness?

Researchers: Kelly Goldsmith, David Gal, Raj Raghunathan and Lauren Cheatham

June 3, 2013


Answering Unasked Questions

Identifying bias in consumer surveys and compensating for it

Researchers: David Gal and Derek D. Rucker

April 2, 2012


Be Good, Get Mad

Exerting self-control makes people more inclined to anger

Researchers: David Gal and Wendy Liu

January 1, 2012


Real Men Don’t Eat Very Berry Cheesecake

Manly preferences take their toll

Researchers: David Gal and James Wilkie

November 1, 2010