David Gal
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David Gal

Member of the Marketing Department faculty until 2014

Blinded by Statistical Significance

Putting too much stock in an arbi­trary thresh­old may lead to bad decisions.

Researchers: Blakeley B. McShane and David Gal

December 7, 2015

Data Analytics

Strategy

To Beat Debt, Consider Starting Small

Pay­ing down small­er bal­ances first may moti­vate you to become debt free

Researchers: David Gal and Blakeley B. McShane

January 8, 2014

Finance & Accounting

Maximizing Happy

What hap­pens when we put effort toward intan­gi­ble goals like happiness?

Researchers: Kelly Goldsmith, David Gal, Raj Raghunathan and Lauren Cheatham

June 3, 2013

Strategy

Answering Unasked Questions

Iden­ti­fy­ing bias in con­sumer sur­veys and com­pen­sat­ing for it

Researchers: David Gal and Derek D. Rucker

April 2, 2012

Marketing

Be Good, Get Mad

Exert­ing self-con­trol makes peo­ple more inclined to anger

Researchers: David Gal and Wendy Liu

January 1, 2012

Marketing

Real Men Don’t Eat Very Berry Cheesecake

Man­ly pref­er­ences take their toll

Researchers: David Gal and James Wilkie

November 1, 2010

Marketing