Member of the Marketing Department faculty until 2014
Putting too much stock in an arbitrary threshold may lead to bad decisions.
Researchers: Blakeley B. McShane and David Gal
Paying down smaller balances first may motivate you to become debt free
Researchers: David Gal and Blakeley B. McShane
January 8, 2014
What happens when we put effort toward intangible goals like happiness?
Researchers: Kelly Goldsmith, David Gal, Raj Raghunathan and Lauren Cheatham
June 3, 2013
Identifying bias in consumer surveys and compensating for it
Researchers: David Gal and Derek D. Rucker
April 2, 2012
Exerting self-control makes people more inclined to anger
Researchers: David Gal and Wendy Liu
January 1, 2012