Edward Malthouse
To Boost Engagement, News Orgs Need to Reconsider the Click
Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.
Researchers: Yayu Zhou, Bobby J. Calder, Edward Malthouse and Yasaman Kamyab Hessary
April 1, 2022
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Researchers: Wei-Lin Wang, Edward Malthouse, Bobby J. Calder and Ebru Uzunoglu
February 2, 2018
A New Way for Companies to Measure Consumer Engagement
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Researchers: Bobby J. Calder, Mathew S Isaac and Edward Malthouse
June 8, 2017
People Are Tweeting about Your Products. Will It Boost Sales?
Soliciting user-generated content can be a powerful way to engage customers.
Researchers: Edward Malthouse, Bobby J. Calder, Su Jung Kim and Mark Vandenbosch
December 2, 2016
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Researchers: Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi
December 7, 2015
Predicting Customer Lifetime Value
When is it sensible to give perks to customers?
Researchers: Edward Malthouse and Robert C. Blattberg
February 1, 2008